Manager of Performance Marketing, 7shifts

• B2B SaaS experience in performance marketing or paid media
• Proven leader with a track record of developing teams while maintaining hands-on technical credibility
• Proven track record managing and scaling paid acquisition programs with measurable impact on pipeline and revenue
• Deep hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Strong command of paid search fundamentals, including keyword strategy, Quality Score, smart bidding, and negative keyword management
• Data-driven mindset: fluent in ROAS, LTV:CAC, CAC payback, and MQL-to-SQL rates, with experience building or analyzing attribution models
• Strong communication skills with the ability to translate performance data into clear narratives and investment recommendations for executives
• We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds

Desirable

• As the Manager, Performance Marketing at 7shifts, you’ll own our paid acquisition engine end-to-end, from strategy and execution to budget and measurement. Reporting to the CMO, you’ll lead a team focused on driving new restaurant signups and qualified pipeline through paid channels
• This is a hands-on leadership role for someone who enjoys diving into campaign data as much as developing and coaching their team. You’ll partner closely with our Revenue, Product, Creative, and Growth teams to build and scale an efficient paid program across both our PLG and sales-led motions
• Own paid acquisition across Google, Meta, LinkedIn, YouTube, and emerging channels - setting channel mix, budgets, and bidding to hit CAC and pipeline targets across SMB and mid-market segments
• Lead, mentor, and grow a team of performance marketers by setting clear KPIs, establishing accountability, and supporting ongoing development
• Build and manage a rigorous testing framework across creative, copy, audience, and landing pages, with a bias toward speed and statistical rigor
• Oversee attribution modeling and conversion tracking end-to-end, partnering with Data and Engineering to ensure accurate, full-funnel measurement
• Drive full-funnel optimization from impression to activation, collaborating with Web, Product, and CRO to improve landing pages and sign-up flows
• Partner with Content and Brand to brief, review, and refine ad creative through a performance lens
• Own weekly and monthly reporting on ROAS, CAC, CPL, and overall channel efficiency; present insights and investment recommendations to leadership
• Identify and pilot new channels and tactics, including AI-powered tools to enhance creative testing and campaign optimization