Brand Manager, Magic Spoon
Base
$120-145k
+ Equity and bonus eligibility
More information about location
3 days a week in office (Tribeca, NYC)
Healthy and tasty cereal for adults
Be an early applicant
Healthy and tasty cereal for adults
21-100 employees
Be an early applicant
$120-145k
+ Equity and bonus eligibility
More information about location
3 days a week in office (Tribeca, NYC)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 4–6 years of CPG brand management, with experience spanning brand and portfolio/product strategy
- Strong strategic thinker who can synthesize consumer insights, competitive context, and business needs into clear priorities
- Adept at annual/portfolio planning and shaping “must wins” that orient teams toward long-term goals
- Mastery of syndicated consumption data systems and analysis of panel data
- Experience leading consumer research, panel analysis, and category reviews to inform decision-making
- Ideally some experience with campaign development in partnership with creative teams
- Strong grasp of stage-gate innovation processes, with ability to build business cases, assess tradeoffs, and shepherd launches from idea to shelf
- Confident communicator who can influence cross-functionally and present to leadership with clarity and conviction
- Ability to flex between strategic brand storytelling and practical commercial detail (P&Ls, cost structures, panel data)
- Collaborative, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment
What the job involves
- We’re looking for a CPG brand and innovation marketer to bring the future of Magic Spoon products to life
- Reports into Head of Brand Management & Innovation, on the same team as a Associate Brand Manager and Brand Analyst
- Co-lead annual brand planning with leadership, including portfolio role definition, marketing focus, and “must-win” priorities that orient the company forward
- Define Jobs-to-Be-Done (JTBD) and consumer “must wins” that drive strategic alignment across teams
- Partner with Creative team on brand positioning and articulation across touchpoints
- Establish clear product priorities by category and influence budget allocation in partnership with leadership and Growth team
- Define portfolio strategy and positioning across existing products and new innovation
- Own category and competitive analysis at the Total US level for Scan
- Dig into Panel data to provide insights into brand health and positioning in respective categories
- Lead quarterly business reviews, reporting on high level scan and panel data and trends, pulling insights from these to recommended actions
- Synthesize competitive updates and align them with brand JTBDs and portfolio strategy
- Lead ad hod insights work to garner additional info on brand health and consumer sentiment
- Partner with Product and Operations on cost saving initiatives
- Work with sales and shopper marketing on ongoing projects and translating strategies to execution and selling stories to drive growth
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at Magic Spoon