Senior Product Marketing Manager, Incorta
Data & AI Platform
$140-175k
Salary dependent on location
Direct data analytics platform
Be an early applicant
Direct data analytics platform
201-500 employees
Be an early applicant
$140-175k
Salary dependent on location
201-500 employees
Company mission
To build products that expand enterprise data capabilities, and cut project time and cost by more than 80% with speed, simplicity, and accuracy.
Role
Who you are
- 4-5 years of product marketing experience, preferably in B2B technology companies
- Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facing role preferred
- Background in technical writing, content management, or content creation roles
- Understanding of data architecture, ETL/ELT processes, and analytics workflows
- Ability to discuss technical concepts with both technical and non-technical audiences
- Proven track record of creating effective sales enablement materials and go-to-market strategies
- Strong written and verbal communication skills with ability to create compelling technical content
- Experience with marketing automation, CRM systems, and content management platforms
- Analytical mindset with the ability to measure and optimize marketing program effectiveness
- Project management skills and ability to work cross-functionally with sales, product, and marketing teams
- Hands-on experience with enterprise data management platforms such as:
- Oracle Database and related technologies
- SAP ERP or other SAP solutions
- Snowflake data warehouse platform
- Databricks analytics platform
- Other modern data stack technologies
What the job involves
- We are seeking an experienced Product Marketing Manager to drive marketing strategy and content creation for our data and AI platform solutions.
- This role requires a unique blend of product marketing expertise, technical data management knowledge, and content creation skills to support our sales organization across all stages as well as campaign and web assets through the full customer journey and marketing funnel.
- Develop and execute comprehensive go-to-market strategies for Incorta’s platform and the multiple solutions with on the platform
- Create sales plays and supporting materials that align with different customer segments and use cases
- Build content that supports prospects through every stage of the sales funnel, from awareness to conversion
- Collaborate with sales teams to understand field needs and optimize messaging effectiveness
- Experience producing high-quality technical content including whitepapers, case studies, solution briefs, and competitive battle cards
- Experience in develop website content, landing pages, and digital assets that drive engagement and conversion
- Create demo scripts, pitch decks, and technical documentation for sales teams for technical sales and value sales methodologies
- Manage content calendar and ensure consistent messaging across all marketing channels
- Translate complex technical data platform capabilities into compelling customer value propositions
- Develop positioning and messaging for data management, analytics, agents, AI and integration solutions
- Create technical content that resonates with both business and technical decision makers
- Support product launches and feature announcements with appropriate marketing materials
- Conduct market research and competitive analysis for Incorta’s main competitors for sales
- Monitor industry trends, customer feedback, and competitive movements
- Provide market insights to inform product roadmap and marketing strategy decisions
Our take
The amount of data flowing into organizations is growing exponentially, creating a need to process more data more quickly than ever before. Data integration or data preparation jobs take time to execute and generally run overnight making it difficult, or impossible, to analyze data from the same day’s operations. In an ideal world, the data in the analytical system would match the data in the operational system.
Instead of relying on data warehouses to gather and prepare data for analysis, Incorta’s Direct Data Mapping engine maps data straight from sources like enterprise software and other applications. This means it can provide insights for massive amounts of data in near real-time.
Incorta is the driving force behind analytics for major corporations such as Starbucks, Credit Suisse, Archrock, National Oilwell Varco (NOV), and Gate City Bank. Notably, Incorta has achieved record revenue growth and expanded its global presence, establishing new offices in the APAC, EMEA, and North America regions. This strategic expansion positions Incorta to not only meet current market demands but also anticipate and cater to the evolving needs of businesses in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
Aug 2019
$30m
SERIES C
Total funding: $192.4m
Company HQ
Town Center, Foster City, CA
Leadership
Hichem Sellami
(Co-Founder)Previously a Software Development Director at Oracle and Lead Software Engineer at Siebel Systems.
Klaus Fabian
(Co-Founder)Previously a Development Director at Oracle and Senior Product Manager at BARRA.
Matthew Halliday
(Co-Founder)Worked for 13 years at Oracle, holding various positions such as Applications Architect and Senior Operations Manager.
Osama Elkady
(Co-Founder & CEO)Worked for 19 years at Oracle, holding various positions such as Senior Director - Oracle Business Intelligence, Director - Oracle Internationalization Product Group, and Vice President - Oracle Applications Development.
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