Senior Marketing Manager, DAZN
More information about location
Live sports streaming service
Open for applications
Live sports streaming service
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
DAZN's mission is to connect fans to the sports they love, their way.
Role
Who you are
- Minimum of 3 years’ experience in a marketing role - either agency or client side
- Demonstrated hands-on experience running both on and offline marketing campaigns in the United States at scale
- Have a strong understanding and experience in planning activity across paid channels such as TV, Print, Radio, digital media, BVOD and OOH, as well as earned/owned channels such as organic social and app store partner marketing
- Show understanding of the importance of a full funnel measurement framework
- Experience in a rigorous, data-led environment driving performance through the use of paid and earned media
- Excellent attention to detail
- Strong written and oral communication skills
- Interest in sports (even better if boxing/fight sports) and/or the media & OTT landscape
What the job involves
- As part of the Growth Marketing team, you will focus on delivering integrated marketing campaigns across the US and UK/Ireland at scale
- You will be encouraged to demonstrate commercial innovation utilising DAZN’s original content, access to premium sports talent and audience reach opportunities via owned and operated channels
- Own 360 marketing campaigns driving reach, awareness, and acquisition around some of the biggest boxing events in the world
- Build and manage relationships with media agencies and media partners
- Manage the DAZN shop front (merchandising of our rights, upcoming events, and landing page optimisation)
- Provide a full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals
- Responsible for budget management, liaison with finance on acquisition performance & forecasting, and reporting on post campaign analysis
- Opportunity to develop marketing experience in ‘ROW’ markets (200+ countries) as part of the wider marketing team
Our take
DAZN is a sports streaming subscription service providing full coverage of every game in a league, with commentary from the home country it’s being shown in.
Referred to as the "Netflix of sport", DAZN has pursued an aggressive strategy of buying up popular, undervalued sports rights and has emerged quickly into new markets since launching in 2016. This meant it was able to monopolise the television rights for combat sports like boxing and NFL. It now streams nearly 1 billion hours of live sport every year.
The company is also boosted by its sizeable B2B activities, which includes providing streaming and data to other sports broadcasters, betting firms and publishers. DAZN also owns Goal.com, a football website with 100 million users, and Opta, a well-known sports analytics company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 25 days’ annual leave (increasing by 3 days after 3 years)
- Nnual performance-related bonus
- Private medical insurance
- Life assurance
- Pension contributions up to 5%
- Free access for you and one other to our workplace mental health platform app (Unmind)
- Learning and development resources
- Opportunity for flexible working
- Internal speaker series and events
Company values
- AMBITIOUS - Everyone here wants to make a big impact at a personal, company and customer level
- INVENTIVE - Pushing boundaries, never settling, always restless, always wanting more for our customers
- PASSIONATE - This means showing commitment and pride in what we do every day
- BRAVE - You need to get stuck in. Bring initiative but don’t be afraid of asking for help
- SUPPORTIVE - We look out for each other and strive for inclusion and diversity in all we do
Company HQ
Hammersmith, London, UK
Articles
Leadership
James Rushton
(Co-founder)He held leadership positions at Perform group for over 16 years
Pete Oliver
(CEO of Growth Markets)Also a Trustee for the Girls' Day School Trust. Previously Non-Exec Director at Cynergy Bank and Head of Sales and Business Development at Theglobe.com.
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