Head of Marketing, First AML
£80-90k
3-5 days a week in office (Shoreditch, London)
Global leading AML & KYC software
Posted today
Global leading AML & KYC software
101-200 employees
Posted today
£80-90k
3-5 days a week in office (Shoreditch, London)
101-200 employees
Company mission
To limit criminal exploitation.
Role
Who you are
- Commercial and strategic judgement: Connects marketing priorities to business goals and makes sound decisions about where to invest time and budget
- Large to enterprise marketing experience: Understands complex B2B buying processes, multiple stakeholders and long sales cycles, ideally within SaaS, professional services or regulated markets
- Account-based marketing and demand generation: Can build targeted programmes that create opportunities and support deal progression
- Strong writing and positioning: Makes complex subjects accessible and persuasive without losing accuracy or credibility
- Digital and analytical capability: Confident using CRM, marketing automation, paid and organic channels and reporting tools to improve performance
- Partner marketing capability: Can develop joint propositions and programmes that deliver value for both organisations
- Cross-functional collaboration: Builds productive relationships with sales, product, partnerships, customer success and subject-matter experts
- Senior stakeholder communication: Confident presenting plans, challenging assumptions and explaining results to senior internal and external audiences
- Hands-on delivery: Combines strategic thinking with strong organisation, attention to detail and the ability to deliver multiple programmes
- Curiosity and adaptability: Learns unfamiliar markets and regulatory topics quickly, tests assumptions and adapts plans as evidence develops
What the job involves
- Strategic Planning & Overall Growth: Owns the UK marketing strategy, budget, and integrated campaigns to drive qualified pipeline and revenue growth across enterprise accounts
- Strategic Leadership: Owns the UK marketing strategy, budget, and commercial planning, aligning integrated campaigns and multi-channel activities with enterprise sales priorities
- Execution and Enablement: Drives demand generation, partner marketing, and sales enablement by translating complex AML compliance requirements into compelling content and targeted programmes for senior buyers
- Insights and Expansion: Leverage customer research, market insights, and feedback to sharpen positioning, identify growth opportunities, and support new market assessment
- Content, Enablement & Partnerships: Translates complex AML compliance requirements into compelling positioning and content, while building joint programmes with partners to support sales and customer success
- Partner Collaboration: Build joint marketing programmes and tailored messaging with technology, advisory, and industry partners to create commercial opportunities and demonstrate platform integration
- Customer Advocacy & Insights: Collaborate with sales and customer success to identify advocates, develop evidence of customer outcomes, and feed insights back into go-to-market planning
Application process
- 1. Apply through Welcome To The Jungle
- 2. Virtual coffee with a First AML team member
- 3. Formal interview that includes an activity that is relevant to being an AML Specialist
- 4. Background Checks - Police Check & Verbal Reference
- 5. Offer Made
Salary benchmarks
Our take
Anti-money laundering (AML) regulations are vital protection for modern businesses, but ensuring compliance can be a complex and time-consuming process. First AML solves this problem with its regulatory technology solution.
First AML first launched in New Zealand in 2017, before expanding operations to Australia in 2021, and the UK in 2022. This growth is a testament to the rising demand for First AML's tech, bolstered by a diverse customer base united by the objective of busting financial crime and exploitation through compliance tools. With the company citing that it can increase compliance efficiency by 70%, First AML has raised around $30 million in funding so far, further accelerating its growth.
First AML's main challenge will be competing with other already established regulatory tech providers. However, its ambitious expansion strategy has been successful, and the company has seen impressive growth and a 400% revenue increase since 2024, enabling it to remain competitive in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2021
$21m
SERIES B
Sep 2020
$5.1m
SERIES A
Total funding: $28.6m
Company benefits
- Extra leave: Additional 5 days of leave for our team to unwind, disconnect from work and rejuvenate.
- Parental leave programme: Financial support for our team members as they embark on one of the most magical journeys - becoming a parent.
- EAP: Life can feel overwhelming so we provide access to free, independent, confidential support through our Employee Assistance Program (EAP).
- Employee share offering: A pathway to shares so our team can share our journey.
- Training allowance: Dedicated training allowance for each of our team to learn, grow and progress.
- Subsidised Medical Appointments: Supporting access to doctors appointments so our team can be healthy and well.
- Employee and Sales Referral Programmes: Our people are our biggest advocates for working here and our product so we reward them for successful referrals.
- Employee Wellbeing Initiatives: Our people are our biggest advocates for working here and our product so we reward them for successful referrals
Company values
- Mount the Curb
- It’s not your typical 9-5; we recognise results
- Problems are our passion
- Customers are our compass: We truly care about solving our customers problems & building amazing customer advocates
- Pozzy vibes
Company HQ
Grey Lynn, Auckland, Auckland
Articles
Leadership
Milan Cooper
(Co-Founder & CEO)Previously worked as an Associate at AJ Park Intellectual Property, and was a Manager at Bain. Then joined Air New Zealand as a Strategy Manager before co-founding First AML in 2018.
Chris Caigou
(Co-Founder & Chief Customer Officer)Previously worked as a Manager in ANZ's Healthcare Sector.
Bion Behdin
(Co-Founder & CRO)Previously worked as a Relationship Manager at ANZ.
Diversity, Equity & Inclusion at First AML
Hannah Sellars (VP People and Culture)
- Our First AML Diversity and Inclusion Alliance has the goal of making First AML a safe and welcoming environment for everyone. We are passionate representatives from across the business who come together to ideate, facilitate and drive initiatives that create an inclusive workspace for all.
- We're proud members of the Pride Pledge, an external community that supports organizations to increase their support, visibility and inclusion of their rainbow community - we hosted a company wide training around the importance of pro nouns at First AML
- During 2021 we increased the number of women in our Engineering Team from 22% to 42% and are currently sitting at 31%
- Reviewed our entire recruitment process to address and remove any bias from the process and ensuring all recruitment panels accurately reflect our First AML values
- Incorporated story telling as a way of educating and celebrating different cultures and ethnicities
- Supported a number of different mental health charities that are focussed on providing free therapy for their clients
- Our team is currently 55% female and 80% of our 2023 Overall Values Awards Winner are female
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