Director of Retention Marketing, Athletic Greens
+ Performance-based incentive plans
Natural health supplements
Job no longer available
Natural health supplements
201-500 employees
Job no longer available
+ Performance-based incentive plans
201-500 employees
Company mission
To empower people to take ownership of their health.
Role
Who you are
- Reporting to the VP, Retention & Member Experience, the ideal candidate will have a strong background in running effective lifecycle marketing programs, utilizing data to manage business performance
- This person should feel comfortable building and managing a high performing team in a fast growing company
- 8-10 years of growth marketing or related experience. Subscription and/or high-growth experience is preferred but not required
- Bachelor's degree in marketing, business or related field. MBA preferred, but not required
- Experience leading loyalty focused marketing programs including campaign concepts, customer lifecycle management, segmentation, best practice, industry trends, and guidelines
- Leadership experience in managing, mentoring and growing direct reports/team
- The ability to thrive in a fast-paced environment with a consistent “can-do” attitude
- Strong attention to detail and a proven ability to manage multiple work streams at once
- Proven experience running highly-effective digital marketing programs and strategies
- Demonstrated experience with complex data, data analysis, measurement, reporting, and hands on use of data analytics tools
- Experience working with high-performing, cross functional teams and senior leaders
- Strong interpersonal, written communication, and organizational skills
- Must have familiarity with Klaviyo or equivalent software
- A full life outside of work with personal passions and hobbies!
What the job involves
- We are looking for a talented Director, Retention Marketing to build an omnichannel communications effort from 0 to 1
- In this role, you will ensure that every message we send to our existing customers is intentional, tested, and aligned to strategies that drive customer loyalty
- You will manage existing retention marketing channels (such as E-Mail and SMS) out of the gate, but quickly explore opportunities to drive engagement and loyalty through other channels
- Own clearly defined retention OKRs, establishing measurable targets to guide and evaluate the success of retention initiatives
- Oversee the development and execution of our email/SMS marketing flows and campaigns, ensuring alignment with overarching retention objectives while continuously optimizing performance
- Refine our A/B testing process to enhance the effectiveness of retention marketing efforts; drive continuous improvement of LTV and, maximize customer engagement
- Build out all loyalty flows to drive engagement; lead the development of compelling direct mail campaigns, leveraging creative strategies to captivate and drive customer retention
- Drive personalization by leveraging customer segmentation data, delivering content that resonates with customer segments
- Collaborate with Customer Insights to gain deep understanding of the customer journey, leveraging insights to inform strategic decision-making and enhance overall retention efforts
- Reduce contacts to our Customer Happiness team by proactively identifying and addressing communication gaps, fostering improved customer satisfaction and loyalty
- Partner closely with the Brand and Creative team to elevate content quality across marketing channels, ensuring consistency and relevance in messaging
- Deploy automation tools and processes where applicable to streamline workflows and scale the impact of ad-hoc initiatives, optimizing efficiency without sacrificing effectiveness
- Own third party vendor relationships and nurture the partnership to help improve current programs and identify areas of opportunity
- Consistently analyze retention data and look for ways to improve LTV
- Lead and mentor team members to drive high performance for the team and for the business
Our take
The health and wellness market is growing exponentially, with rising concern over personal health from consumers across demographics. But many offerings, particularly in the field of nutrition, can be difficult to implement into daily routines or come with middling scientific backing. Athletic Green supplies health supplements that are NSF certified for sport, follow the latest in nutrition science, and require only a dose per day.
Athletic Green’s foundational nutrition drink, AG1 combines 75 vitamins, minerals, and whole-food sourced nutrients in one daily serving, and boasts improvements to gut health, immunity, energy level, and post-exercise recovery – filling nutrient gaps in a way that is convenient for day-to-day use. Aligning with its belief that nutrition is a human right, the company partners with charities such as No Kid Hungry, as well as actively and visibly acting to operate sustainably.
Athletic Greens raised significant funding in 2022 that is helping to grow its subscriber base and solidify its presence as a global nutrition brand. It is achieving this through increased distribution, continued scientific research and new product launches. In 2023, Athletic Greens was awarded the Outstanding Emerging Business Award at the HUman Insights Summit, reflecting its work for self improvement through customer feedback.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2022
$115m
LATE VC
Total funding: $115m
Company benefits
- Remote Working Environment
- Unlimited Vacation
- 401k
- Medical, Dental and Vision
Company HQ
Wilmington, DE
Leadership
Chris Ashenden
(CEO)Founder and Chairman of Da Alegria (Give Joy) Foundation.
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