Senior User Researcher, Hootsuite
CA$98.4-137.8k
More information about location
Social media management tool
Job no longer available
Social media management tool
1001+ employees
Job no longer available
CA$98.4-137.8k
More information about location
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Significant experience as an influential User Researcher, delivering insightful research to complex problems
- A strong portfolio comprised of projects which demonstrate impactful research insights with clear actionable outcomes to complex problems
- Ability to independently plan research for complex problems, conduct appropriate research methods (e.g. contextual inquiry, user interviews, participatory design, surveys, concept & usability testing, A/B testing, usage data analysis), summarize outcomes, and drive results
- Ability to identify opportunities for research and scope studies appropriately, honing key objectives and selecting appropriate methods to address objectives. Consistently relied upon for expertise in Hootsuite customers and tasks to inform strategic decisions
- Experience working within an Enterprise and B2B SaaS product environment
- Experience working with designers, product managers, developers, and other researchers to execute on research studies. Experience working with product leadership to plan and prioritise research opportunities in a fast-paced, rapidly changing environment
- Ability to develop a strong understanding of the business, vision, and strategy, and identify areas where research can aid in defining, clarifying, and aligning the organisation on this
- Experience advocating research findings within the product and development department, through written reports and verbal presentations, aligning research plans to product objectives, and informing product planning through research outcomes
- Ability to provide technical oversight and mentorship to researchers to improve outcomes for the team
- Experience optimizing existing processes. Ability to identify opportunities for process and operational improvements and advocate for change
- Decision Making: consistently chooses the best course of action (from a number of alternatives) to address business problems and/or opportunities
- Priority Setting: focuses time/energy on the most important issues/opportunities. Clearly understand how to assess importance of tasks and decisions
- Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
- Negotiation: successfully obtains commitment to a solution or idea, while maintaining integrity and relationships
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community
- Curious. You are always learning and seeking ways to make things better
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others
What the job involves
- We're looking for a Senior User Researcher to help us deliver impactful research to drive user experiences that truly empower our customers on social
- You’ll be working on some of our most challenging and high-impact UX problems, developing and executing research initiatives to support product vision and strategy
- You will report to the Design & Research Director
- Develop and maintain a broad understanding of the product, business objectives, customers, and competition. Extend a deep understanding of Hootsuite users, and strategic topics that align with business needs - by conducting and supporting research initiatives
- Build a close, collaborative, and influential relationship with relevant stakeholders throughout the entire research process: defining research plans and objectives, conducting studies, and providing research insights to support user-centric decision making
- Lead large scale research studies with minimal supervision, developing research plans, conducting appropriate methods of research, synthesising data into meaningful insights, and delivering impactful results that drive change
- Continually inject knowledge and expertise in areas of study at various stages of product development and other areas of the business
- Actively mentor other team members and better your peers through shared thought leadership and driving effective processes
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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