Senior Social Media Marketing Specialist, Expedia Group
Online travel shopping company
Job no longer available
Online travel shopping company
1001+ employees
Job no longer available
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- The ideal candidate will have a passion for social media, sharp presentation skills, and the ability to balance creativity with analytics
- 3–5 years of experience in social media strategy, partnerships, or campaign management, preferably in a fast-paced or global environment
- Proven success in managing end-to-end social media campaigns with measurable results
- Hands-on experience working across major social platforms (e.g., Instagram, Pinterest, TikTok, YouTube, Facebook, etc.) and understanding their nuances
- Strong track record of identifying and capitalizing on emerging trends or opportunities within the social landscape
- Experience collaborating with creative teams, agencies, or cross-functional partners to deliver high-impact work
- Analytical mindset with experience in tracking, analyzing, and optimizing campaign performance using tools like Google Analytics, social platform insights, or other reporting tools
- Strategic thinker with a "test-and-learn" approach to innovating and improving campaign performance
- Up-to-date knowledge of industry trends, cultural moments, and new social features, with a proven ability to apply them effectively
- Highly organized and detail-oriented, capable of managing multiple projects simultaneously
- Creativity and a strong eye for content creation, with experience conceptualizing and producing engaging social-first content that resonates with audiences
What the job involves
- We are seeking a Senior Social Media Marketing to elevate our partnerships and campaigns across platforms
- In this role, you’ll collaborate with creative teams to ideate and produce impactful, trend-driven content while managing campaigns from conception to execution
- You’ll leverage data to optimize performance, identify new opportunities to productize social initiatives, and ensure our strategies remain at the forefront of the ever-evolving digital landscape
- Collaborate with creative teams to ideate and bring innovative partnership campaigns to life, ensuring cohesive and compelling content
- Develop and implement integrated social media strategies tailored to engage audiences across various platforms
- Oversee the end-to-end execution of social media campaigns, ensuring timely delivery and alignment with objectives
- Stay ahead of evolving social media trends, leveraging insights to enhance partnership strategies and content creation
- Experiment with new approaches, analyzing results to inform continuous improvements and best practices
- Utilize data-driven insights to optimize campaign performance and maximize impact across key metrics
- Craft compelling social ideas and deliver presentations that effectively communicate ideas and results to stakeholders
- Proactively uncover innovative opportunities within social media to develop scalable, revenue-generating products and offerings
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company values
- Force Simplicity
- Include Consciously
- Trust Each Other
- Go Get What's Next
- Choose Fearlessly
Company HQ
Interbay, Seattle, WA
Articles
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
People progressing
Joined as Manager - Strategic Initiatives and has been promoted multiple times to Senior Manager - Strategic Initiatives after 1 year, to Director - Strategic Initiatives also after 1 year, and again to Senior Director - Strategy & Supply after 2 years. Now works as the Vice President of the Travel Agent Affiliate Program.
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