Director of Global Demand Generation, Culture Amp
Contract
$200-225k
More information about location
Platform for staff surveying & analytics
Job no longer available
Platform for staff surveying & analytics
501-1000 employees
Job no longer available
$200-225k
More information about location
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- 8+ years of experience in B2B SaaS demand generation, with a strong emphasis on paid media, ABX, and global campaign strategy
- Proven experience leading global marketing teams and driving multi-million dollar pipeline growth
- Deep understanding of modern demand generation practices, attribution models, and full-funnel marketing
- Hands-on experience with tools like Salesforce, 6sense/Terminus/Demandbase, Google Ads, LinkedIn Ads, and other martech platforms
- Excellent cross-functional leadership and communication skills with the ability to influence across marketing, sales, and executive teams
- Strategic thinker with a strong bias for execution, data-driven decision making, and performance optimization
What the job involves
- We’re seeking a strategic and execution-focused Contract Director of Global Demand Generation to lead our demand engine at scale and drive measurable growth across all regions and segments
- This leader will be responsible for building and executing an integrated demand generation strategy that aligns with global pipeline and revenue targets
- You’ll own both the strategy and performance of global paid media, account-based experiences (ABX), and global integrated campaigns, and will lead a high-performing team of specialists to execute programs that engage, convert, and accelerate our pipeline
- This is a high-impact leadership role reporting into the VP of Demand Generation, SDR & Regional Marketing and will partner closely with Sales, SDR, RevOps, Product Marketing, Lifecycle, and Brand teams to align demand generation efforts with business objectives
- This is a full-time, fixed term contract position with a duration of 7 months
- Strategic Leadership
- Own quarterly new business pipeline and revenue targets globally, across all segments, ensuring demand programs are predictable and performance-driven
- Lead the ABX (Account-Based Experiences) strategy and execution to deliver MQAs (Marketing Qualified Accounts), deepen engagement, and accelerate pipeline in Commercial B and Enterprise segments
- Drive global integrated campaign strategy, aligning channels, content, and audiences to business priorities and growth goals
- Team & Resource Management
- Lead and scale a global team of specialists across paid media, ABX, campaigns, content, and design to drive high-performing, scalable demand generation programs
- Collaborate with regional and shared teams to capacity plan and allocate resources effectively, including content creation and design support
- Campaign & Channel Execution
- Oversee global paid media planning and execution, including paid search, paid social, content syndication, display, paid review sites, and emerging performance channels
- Partner with the Brand, Content, and Product Marketing teams to define and manage a strategic content calendar that aligns with campaign needs and buyer journeys
- Cross-functional Collaboration
- Partner closely with Sales, SDRs, RevOps, Regional Marketing, Lifecycle, Brand, and Product Marketing to ensure strong alignment, smooth handoffs, and shared accountability for pipeline outcomes
- Develop integrated go-to-market plays and nurture strategies based on persona, segment, and buying stage in coordination with Lifecycle Marketing
- Performance Management
- Track, measure, and report on pacing and the performance of campaigns and channels, ensuring continuous optimization and alignment with broader business goals
- Own key demand generation KPIs including MQAs, pipeline contribution, CAC, conversion rates, and ROI
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$84.1m
SERIES E
Total funding: $281.4m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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