Demand Generation Director, Recorded Future
$167-234k
3 days a week in office
Advanced cyber threat intelligence platform
Job no longer available
Advanced cyber threat intelligence platform
1001+ employees
Job no longer available
$167-234k
3 days a week in office
1001+ employees
Company mission
To secure our world with threat intelligence, and we’re also committed to making Recorded Future an incredible place to work.
Role
Who you are
- Ten or more years of B2B marketing experience, with five or more years leading demand generation functions
- Demonstrated track record of owning and hitting a marketing-sourced pipeline number
- Experience building and running enterprise ABM programs with sales as a co-owner
- Experience running demand generation across global markets
- Experience owning and managing a demand generation budget, including forecasting and performance-based reallocation
- Proficiency with Marketo, Salesforce, and at least one ABM platform
- Fluency applying AI to marketing workflows, including campaign optimization, content operations, personalization, and reporting at scale
- Strong analytical skills with a data-driven approach to campaign optimization and budget allocation
- Cybersecurity or technical enterprise B2B background strongly preferred
What the job involves
- The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline contribution against quarterly and annual targets
- Own global demand generation strategy and execution across the full portfolio: campaigns, paid media, ABM, email and nurture, webinars, free tools, SEO and GEO, blog, content calendar, and inbound routing
- Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into cost per MQL, cost per opportunity, and pipeline percentage
- Lead a team spanning campaigns, ABM, content, and lifecycle marketing, with regional alignment to dedicated marketing leads across global geos
- Build and scale enterprise ABM programs in close partnership with sales, targeting strategic accounts across key verticals
- Own lead definitions, inbound routing logic, and funnel stage accountability in partnership with sales and revenue operations, driving alignment through shared metrics and regular reporting cadences
- Drive SEO, GEO, and website conversion rate optimization in partnership with marketing operations to grow organic pipeline and improve funnel performance
- Oversee the blog, content calendar, and free tools as demand generation assets, ensuring each serves pipeline goals
- Own and manage the demand generation budget, including forecasting, pacing, and performance-based reallocation
- Run A/B testing and experimentation across campaigns, email, paid, and landing pages to drive continuous funnel improvement
- Collaborate cross-functionally with product marketing, brand, and field marketing, and manage agency and vendor relationships to ensure aligned execution
- What Success Looks Like:
- Marketing-sourced pipeline contribution against quarterly and annual targets
- Improvement in MQL-to-SQL conversion rates over time
- Reduction in cost per MQL and cost per opportunity
- ABM account engagement and progression within the strategic account tier
- Efficient budget utilization with spend allocated toward highest-performing channels and programs
Application process
- Our interview process for all final-round candidates requires a mandatory in-person interview or a live, scheduled video conference with the hiring manager
Our take
Cybersecurity threats are increasingly urgent for businesses, governments, and citizens worldwide, growing in both number and sophistication. Recorded Future has spent over a decade developing a solution to this problem. Its platform leverages billions of data points from across the internet, including dark web sources, state actors, and vulnerability information, to identify and anticipate cybersecurity threats.
While many cybersecurity firms are emerging due to the surging demand, Recorded Future stands out with its market-leading pedigree. Originally funded by In-Q-Tel and Google, its clients include private contractors for the US Intelligence Community, and it has produced influential reports on major cybersecurity issues.
Continuing to expand its capabilities by adding identity intelligence, attack surface intelligence, and card fraud intelligence, it partners with companies like Microsoft to research new cyber threats. Recorded Future was acquired by Mastercard in 2025 for a staggering $2.7B, where it will integrate its AI-powered threat intelligence with the payments company's cybersecurity services. This has opened up an even wider customer base for Recorded Future as the world of digital payment solutions becomes increasingly vulnerable to advanced cyber threats.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2017
$25m
SERIES E
Apr 2015
$12m
SERIES D
Total funding: $58.7m
Company benefits
- Competitive compensation
- Retirement plans
- Great health benefits for employees and their families
- Company paid life and income protection
- Structured professional development and career advancement programs
- Generous paid time off
- Parental leave
- Wellness programs
- Hybrid work and flexible schedules
Company HQ
Financial District, Boston, MA
Leadership
Staffan Truvé
(Co-Founder & CTO)Chairman at Makewave AB, Interspecrtal, and Qamcom Research and Technology, alongside being a Board Member at Vinnoca and WASP.
Christopher Ahlberg
(Co-Founder & CEO)Prior to co-founding Recorded Future in 2009, Christopher Founded TIBCO Software in 1996, where they spent 11 years as the CEO and nearly 2 years as an EVP/President.
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