Brand Marketing Manager, GetHarley
3 days a week in office (Marylebone, London)
Reimagining the aesthetic dermatology industry
Job no longer available
Reimagining the aesthetic dermatology industry
21-100 employees
Job no longer available
3 days a week in office (Marylebone, London)
21-100 employees
Company mission
To empower people to look, feel and be their best selves — at every age.
Role
Who you are
- Believe Brand and Growth marketing are two sides of the same coin and are at their best when working together
- Know how to position a new brand and clearly communicate its value proposition to customers
- Have experience in Brand Marketing, Product Marketing, and/or User Research
- Bring at least 4-5 years of work experience
- Are excited to work in a lean team with a focus on ROI and smart use of resources
- Have experience in B2C, D2C or marketplace businesses
- Are eager to be part of a growth journey and help scale a business
- Have a background in beauty or the luxury sector
- Thrive in a fast-paced environment with a track record of success
- Pay sharp attention to detail and can handle multiple tasks seamlessly
- Have a strong work ethic and desire to make a meaningful impact
- Are aligned with GetHarleys values; Authentic, Honest, United, and Growth Mindset
- If you have experience in Brand, Product Marketing, Product Management, or User Research in a B2C, D2C, or marketplace business, we’d love to hear from you!
What the job involves
- We’re on the lookout for a Brand Marketing Manager to join our Marketing team at a pivotal time in our scale-up journey
- This newly created role is all about owning and building the GetHarley brand and community
- Own the GetHarley Brand: Develop a deep understanding of our brand and lead all content related to our external presence and voice
- Ensure Brand Consistency: Keep our brand consistent across all channels and touchpoints, online and offline, including our website and social media
- Shape our strategy: Use market research and customer insights to spot trends, preferences, and opportunities that shape our business strategy and marketing campaigns
- Execute Brand Strategies: Develop and execute brand marketing strategies that resonate with patients & clinicians and demonstrate our commitment to helping them achieve their goals
- Establish Trust and Authority: Build trust, confidence, and recognition in GetHarley as an industry authority through events, content, and partnerships
- Build Community: Drive initiatives to build a community around GetHarley, including planning and hosting events to attract practitioners
Salary benchmarks
Our take
Charmaine Chow used to feel frustrated with her skin issues and the time-consuming visits to various dermatologists, medical aesthetic doctors, and plastic surgeons in order to find the best treatments. Realising that this is a common issue among women, she founded GetHarley, the first skin and positive ageing telehealth platform aimed at enabling a personalised discovery of skin health clinicians, products and procedures online.
GetHarley combines a cutting-edge technology stack and data science with the knowledge of skilled practitioners to deliver a deeply personalised experience to its customers. The company aims to transform how we think about skincare and healthy ageing, and seems to be making strong progress towards this goal, having already attracted over 1,000 vetted clinicians to its platform since its founding in 2019.
The popularity of its platform and its early commercial success has led to a high degree of investment, most recently in a 2023 Series B funding round. This, combined with its triple-digit annual revenue growth, means that GetHarley is well placed to disrupt the beauty and skin care industry. It is planning to further scale its operations, bringing more professionals onto its platform and hiring new talent, with a longer term goal of expansion into European and US markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2023
$52m
SERIES B
Apr 2021
$12m
SERIES A
Total funding: $67.2m
Company HQ
Marylebone, London, UK
Leadership
Charmaine Chow
(Founder & CEO)Previously an Associate at KKR for 2 years and Analyst at Morgan Stanley also for 2 years.
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