Product Manager, Snap
Search Engine Optimization
$209-313k
+ RSUs
Social media & camera company
Open for applications
Social media & camera company
1001+ employees
Open for applications
$209-313k
+ RSUs
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Deep understanding of search engine optimization, including technical SEO, content strategy, and link-building
- Experience with web and mobile app architecture optimization and its intersection with SEO
- Proficiency in SEO tools such as Google Analytics, Google Search Console, and other industry-standard platforms
- Highly impact-focused, with a demonstrated history of leading teams to deliver concrete results
- Detail oriented leader who can dive deep into every project on the team’s roadmap when needed
- Outstanding communication skills and extremely comfortable conveying complex topics to a diverse array of stakeholders
- Ability to navigate a complex product area and gain buy-in from executives
- Extremely proactive with the ability to initiate and implement complex projects with minimal guidance
- Ability to collaborate and build trust with engineers, designers, data science and other cross-functional teammates
- Ability to think creatively and approach problems with system-level thinking
- Bachelor’s degree or equivalent years of experience
- BS/BA degree or equivalent years of experience
- 5+ years of experience building and shipping products at a consumer or advertising technology company
Desirable
- 2+ years of domain experience working on growth in a product management role
- Proven track record of driving successful SEO initiatives and organic growth
What the job involves
- Lead efforts in optimizing Snap Inc.’s web and app ecosystems for search engines and new search technologies. This role is critical to improving discoverability, driving organic growth, and connecting users to the rich content and features Snapchat offers
- Define and own the vision, strategy, and roadmap for SEO initiatives across Snap’s web and app platforms to increase new user acquisition and retention
- Define goals and own performance against key business metrics for growth, and proactively drive accountability towards those goals
- Evolve continuously — constantly identify and size new opportunities to enhance Snapchat discoverability data insights, user research, and design thinking
- Partner with engineering, design, content, and marketing teams to implement SEO best practices and align technical execution with user needs
- Monitor industry trends, search algorithm updates, new technologies and competitor strategies to keep Snap’s search and discoverability practices at the cutting edge
- Define key performance indicators (KPIs), track progress, and share results with stakeholders, driving alignment and prioritization across teams
- Drive the team’s roadmaps and execution end-to-end — from planning processes to design to development and through launch, authoring excellent documentation and sharing insights and results throughout the company
Our take
Snap is the social media giant that owns Snapchat, a social media mobile app released in 2011. Created to serve as a more emotive communication form than texting, the app has gained mass popularity, reaching upwards of 400 million daily users worldwide.
After rejecting a billion dollar acquisition from Meta (then Facebook) in 2013, Snap has found itself in competition with the social media giant, particularly with Instagram. Despite this, the company has marked a place for itself in the ever competitive social media space through developing features like a Discover tab, augmented reality lenses, in-app games, ads and monetisation options, as well as launching its paid service, Snapchat+.
Snap has so far not earned an annual profit since going public in 2017, but as Snapchat's user base has continually increased it has nearly closed the gap. Like other tech companies it suffered in late 2022 due to a surprise drop in advertising revenue, but has been rebuilding to its former trajectory since then. Given Snapchat's lasting popularity amongst young people, further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Paid maternity, paternity and family caregiver leave
- Adoption, surrogacy, infertility and fertility preservation benefits
- Backup child care coverage, caregiver assistance and digital maternity care support
- Short-term disability, long-term disability, life insurance and AD&D insurance
- Comprehensive medical coverage, including PPO, HSA and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including LASIK benefits
- Gym perks and discounts
- Team fitness classes, hikes and races
- Sports leagues
- Cooking and nutritional workshops
- Generous time off and leave programmes
- Meditation and yoga classes
- Emotional and mental health support programmes and apps
- Social gatherings, team outings and volunteering programmes
- Speaker series, classes and subscriptions to educational programmes
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth and after-tax basis for your retirement (yes, we even have the Mega Backdoor option!)
- Rocket Lawyer memberships
- Financial education programmes
- Compensation packages that let you share in Snap's long-term success!
- Have a teammate going through a tough time? Lend them a hand through our internal Snap-a-wish programme! We'll work hard to make sure they get the support they need.
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(CEO)Graduated from Standford with a BS in Product Design.
Bobby Murphy
(CTO)Studied Mathematical and Computational Science at Stanford.
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