Director of Performance Marketing, Hims & Hers
Paid Social
$220-240k
+ Equity + ESPP
Multi-specialty telehealth platform
Be an early applicant
Multi-specialty telehealth platform
1001+ employees
Be an early applicant
$220-240k
+ Equity + ESPP
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures)
- Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks
- Proven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimization
- Experience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or execution
- Strong analytical skills with the ability to turn complex, ambiguous data into clear recommendations
- Experience building and scaling processes in fast-paced, high-growth environments
- Strong leadership skills with a track record of developing talent
- Excellent communication skills and ability to influence across teams
- If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match
What the job involves
- We’re looking for a performance marketing leader to own and scale one of our largest growth channels—paid social
- This is a high-impact role responsible for driving efficient, durable growth across a nine-figure budget while shaping how we reach and convert customers across the full funnel
- The ideal candidate thrives in fast-paced, high-growth environments and knows how to balance strategy with execution
- You’re equally comfortable zooming out to define the vision and diving deep into the data to improve performance
- You bring a strong point of view on measurement, creative, and channel strategy—and you’re excited about using emerging tools, including AI, to unlock smarter insights and faster execution
- Own and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targets
- Define and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth
- Leverage AI and automation to improve how we generate insights, execute campaigns, and report on performance
- Partner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to market
- Translate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisions
- Build and execute a robust testing roadmap across creative, targeting, and platform optimizations
- Lead creative strategy and production in partnership with internal teams and external agencies
- Identify and launch new channels, betas, and experiments to drive scalable growth
- Coach and develop a high-performing team across multiple levels
- Serve as a key driver of cross-functional initiatives that improve how we acquire and engage customers
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. The recent launch of an app has helped it grow significantly too. Further, its focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumizing shampoos. Altogether, these moves put the brand in a good position for long-term growth as it looks to scale and evolve even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
- Generous PTO: Take the time you need, when you need it - including generous parental leave
- Retirement planning: Take advantage of our 401(k) plan including contribution matching
- Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
- Robust compensation: We offer competitive salary bands and stock options
- Employee discount: Employees can take advantage of product discounts
- Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
- Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(Founder & CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Co-Founder & Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Co-FOunder & Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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