Senior Product Marketing Manager, VSCO

• 5–8 years in product marketing (B2C or B2B SaaS)
• Narrative craft: You’ve created positioning/messaging that changed how a product was understood, talked about, or sold
• Launch operator muscle: You’ve led GTM for multiple launches and know what “good” looks like—strong briefs, clear ownership, tight timelines, and high-quality outputs
• Strong segmentation fundamentals; able to challenge targeting decisions and ask sharper questions of data
• Some in-product messaging and/or PLG experience (not necessarily a specialist, but fluent in the space)
• Comfortable in ambiguity; energized by building the playbook while shipping
• Writes with clarity and economy (no jargon, no bloated decks)
• Can manage up and across without politics

Desirable

• We’re building Product Marketing from the ground up—and this hire is the one that makes it real. You’ll be the second PMM, partnering directly with the Director of PMM, and you’ll own a meaningful share of the function: narrative, messaging, and positioning—plus the operating system that ships launches on time and at a high bar
• This is not a coordinator role. We’re looking for a Narrative PMM who is also a Launch Operator: someone who can craft a sharp story and also run the cadence, briefs, timelines, and cross-functional details that turn strategy into shipped work
• We work fast and ship a lot. The person who thrives here brings order to complexity, builds credibility through craft, and executes with autonomy
• Narrative, messaging & positioning: Develop differentiated positioning grounded in customer insight and competitive reality; build messaging frameworks that scale across assets (one-pagers, sales decks, lifecycle emails, in-app copy); partner with the Director of PMM on narrative architecture for major releases; maintain consistency across all surfaces
• Launch operations (GTM execution): Own launch planning and execution end-to-end—scoping releases, writing briefs, building timelines, and driving readiness; coordinate across Product, Marketing, Growth, Lifecycle, and Creative; translate roadmap into sequenced GTM plans with clear owners; set and run the release cadence so the right level of marketing support matches each release
• Segmentation & targeting: Partner with Growth/Data to sharpen audiences (who we’re speaking to, what they care about, where they are in the journey); connect segmentation to messaging so targeting and in-product experiences feel personal and perform; feed learnings back into roadmap and positioning
• In-product marketing (Lifecycle + PLG): Lead in-product messaging strategy (tooltips, empty states, onboarding flows, feature announcements) with Product; support product-led growth by identifying friction, surfacing upgrade moments, and driving activation/conversion; ensure in-product and out-of-product messaging work together with Lifecycle
• Cross-functional influence: Be a trusted day-to-day partner to Product, Growth, Lifecycle, and Creative; show up in roadmap conversations (not just launches) to influence what gets built and how it’s sequenced; represent the customer voice internally with data and direct research

• The application window for this role will be open until at least June 12, 2026. This opportunity will remain online based on business needs which may be before or after the specified date