Marketing Coordinator, Gopuff
Food, alcohol, and daily essentials delivery service
Be an early applicant
Food, alcohol, and daily essentials delivery service
1001+ employees
Be an early applicant
1001+ employees
Company mission
To deliver food, drink, supplies, and essentials to customers' doorsteps, safely and quickly.
Role
Who you are
- This candidate is organized, creative, and excited to make Gopuff a household name for students and new markets across the country
- 2–3 years of experience in marketing, brand ambassadorship, or campus programs (internship experience welcome)
- Strong organizational and communication skills; ability to manage multiple projects simultaneously
- A deep understanding of student culture and how to engage Gen Z audiences both online and in person
- Proficiency in social platforms like Instagram, TikTok, and GroupMe
- A creative mindset and willingness to roll up your sleeves to get the job done
- Data-driven instincts and basic familiarity with tracking tools like Google Sheets or Airtable
What the job involves
- The ideal candidate will be prepared to join the innovative and growing team at Gopuff that will oversee brand, local & growth marketing efforts
- This person will help coordinate the day-to-day storytelling of Gopuff and its products, services & partners across a variety of channels and tactics
- This person will play a critical role in executing grassroots marketing strategies and support our growing college ambassador program by driving student acquisition, overseeing on-campus initiatives, and helping bring Gopuff to life across local & collegiate markets
- Help manage Gopuff’s national college ambassador program
- Assist in recruiting, onboarding, and motivating ambassadors to drive customer acquisition and engagement
- Coordinate weekly and monthly campus initiatives including tabling, flyering, dorm outreach, and social media campaigns
- Track ambassador performance and maintain regular communication to ensure goals are met
- Collaborate with cross-functional teams on brand positioning for select moments and how to bring it to life
- Support the planning and execution of local marketing campaigns aligned with Gopuff’s national strategy
- Collaborate with cross-functional teams to produce and distribute marketing materials like flyers, swag, and signage
- Manage logistics and budgets for activations, including product sampling and partnership events on and near campus
- Assist in creating and repurposing ambassador-generated content for use across Gopuff’s digital channels
- Monitor trends and help brainstorm content ideas that resonate with target audiences
- Encourage and reward community engagement through challenges, giveaways, and viral stunts
- Source and support social, content & talent opportunities: inclusive of influencer campaigns, celebrity appearances & promotions, and content ideation and creation
- Identify and support local partnership opportunities with campus orgs, influencers, and local products and/or businesses
- Track the effectiveness of local marketing and provide insights to improve impact and ROI
Our take
Gopuff was an early player in the last-mile delivery space, offering consumers access to a wide range of consumer goods (including food and alcohol) with delivery in ~30 minutes through its network of micro fulfillment centers, from which a fleet of drivers pick up and drop off orders.
Gopuff currently operates in over 1,000 cities and is adding more. The company has made several strategic acquisitions to charge its growth – including UKs Fancy and Dija, and US BevMo!. However, the company faces increased competition on all sides, from Getir (who recently acquired Gorillas), Glovo, and Zapp, as well as high operating costs.
The company has added a range of new capabilities to its platform, launching features to eliminate former pain points by including advance order scheduling, gifting, and in-store pickup. After abandoning plans to IPO in mid-2022, it is focusing back on profitability, though the company has faced some scrutiny over its methods and has had to search further afield for funding at a time when venture capital is scarce. Regardless, Gopuff is well set to remain a major player in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$1.5bn
CONVERTIBLE
Jul 2021
$1bn
SERIES H
Total funding: $5.0bn
Company benefits
- Gopuff employee discount
- Career growth opportunities
- Internal rewards programs
- Annual performance appraisal and bonus
- Equity program
Company HQ
Northern Liberties, Philadelphia, PA
Leadership
Yakir Gola
(Co-CEO & Co-Founder)Founded GoPuff whilst studying at Drexel University.
Rafael Ilishayev
(Co-CEO & Co-Founder)Rafael studied at Drexel University with Yakir, where they co-founded Gopuff together in October 2013, and have been co-CEOs since.
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