Marketing Manager, Aviva
UK Advisory
+ Discretionary bonus opportunity
More information about location
Insurance, wealth and retirement business
Be an early applicant
Insurance, wealth and retirement business
1001+ employees
Be an early applicant
+ Discretionary bonus opportunity
More information about location
1001+ employees
Company mission
To be with people when it really matters, throughout their lives.
Role
Who you are
- A degree or equivalent professional experience in marketing or a related discipline
- Relevant marketing or financial services qualifications are desirable but not essential
- Understanding of Consumer Duty and broader UK regulatory requirements, with exposure to SDR considered an advantage
- Integrated marketing planning, campaign delivery and performance measurement understanding and experience
- Digital marketing, content development and stakeholder management within a regulated environment
- We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares
What the job involves
- We are recruiting for a Marketing Manager to join our Marketing function. This is a great opportunity for someone who has experience in marketing within the financial services sector, supporting product and brand initiatives
- Investment expertise means nothing if clients don’t experience it. Our business development and client experience teams build trusted relationships across regions, while our marketing, investment, and communications teams showcase what sets us apart – powering our growth
- The purpose of this role is to support the strategy, planning and delivery of effective, compliant and insight‑led marketing activity that drives Aviva Investors’ growth in the UK financial adviser market and supports future ambition in the direct to consumer (D2C) space
- Working closely with colleagues across marketing, investment, sales, digital and compliance, the role strengthens our presence with advisers and strategic partners through integrated campaigns and high‑quality adviser‑facing materials
- The Marketing Manager will contribute to the end‑to‑end delivery of marketing activity, managing multiple workstreams to agreed plans and timelines, ensuring all materials and campaigns meet FCA financial promotions requirements and Consumer Duty principles
- The role will also support campaign performance tracking and reporting, using insight to inform continuous improvement and ensure marketing activity drives engagement, supports distribution outcomes and aligns with Aviva Investors’ brand and regulatory standards
Salary benchmarks
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Amanda Blanc
(Group CEO)Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.
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