Paid Marketing Manager, BrandBastion

B2B

Salary not provided

Mid level

Remote from Canada, Europe, UK, US

Consumer conversation monitoring & insights

Job no longer available

Consumer conversation monitoring & insights

21-100 employees

B2BArtificial IntelligenceMarketingAnalyticsSaaS

Job no longer available

Salary not provided

Mid level

Remote from Canada, Europe, UK, US

21-100 employees

B2BArtificial IntelligenceMarketingAnalyticsSaaS

Company mission

BrandBastion's mission is to enable organizations to create safe conversations and meaningful relationships with their audiences.

Job

Company

Role

Who you are

You're the kind of person who thrives on results and loves to leverage data
You're a precision enthusiast who creates successful campaigns and you're the go-to for analyzing analytics, tweaking strategies, and making sure our campaigns are driving our sales pipeline
Proven expertise in lead generation, showcasing a track record of successful strategies and implementations
In-depth knowledge and hands-on experience in managing all paid marketing campaigns on platforms such as LinkedIn and Google
Proficiency in website optimization, with a focus on utilizing tools like Hotjar and conducting effective A/B tests
Excellent spoken and written communication skills in English

What the job involves

Your key role will be to develop and execute marketing initiatives that generate demand, drive leads, and fuel our sales pipeline
Develop and implement a robust lead generation strategy
Lead website optimization efforts, utilizing Hotjar stats for analysis, implementing updates, and conducting A/B tests to enhance visitor-to-lead conversions
Drive paid marketing initiatives, creating impactful LinkedIn and Google ads campaigns to amplify our online presence and drive more leads
Explore and execute partnership marketing through paid newsletters, expanding our outreach and collaboration efforts

Our take

Brands and advertisers have conversations with their customers every day in the form of chatbots, notifications, e-mails, and social media messages, and any message could contain valuable insights into the customer's journey. However, manually monitoring and searching messages for such insights is time-consuming, making it nearly impossible to investigate every conversation.

BrandBastion provides a consumer conversation monitoring and insight platform for businesses, leveraging AI to automatically analyse and classify any customer-made comment. The platform aggregates all insights into a unified analytics dashboard, and can also be used to moderate conversations and respond to customers autonomously.

Whilst automatic chatbots are already used to maximise customer conversation volume and increase engagement, BrandBastion has taken this a step further by offering autonomous analysis of every customer comment. Through this process, the company aims to help businesses to maximise the value of every conversation and learn from them without requiring expensive teams of manual analysts.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Glassdoor (4.7)

Company

Company benefits

Do work that matters
Be part of a global team
Remote work options
Ongoing learning & development opportunities including conferences and training
Generous vacation plans
We offer shares to top performers and key team members

Company HQ

Kamppi, Helsinki

Leadership

Jenny Wolfram

(CEO)

Board Member of the Business Forum, and Member of YPO. CEO and Co-founder of FaceForce from 2013 to 2016. Guest Lecturer at King's College London since 2018.

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