Marketing Manager, Live Nation
24 Month FTC
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Experience in the Music/Entertainment industry would be advantageous
- Understanding of the entertainment industry
- Digital marketing experience including campaign management
- Client Management experience
- Excellent communication (written and verbal) and interpersonal skills
- Proactive and highly organised, with the ability to project manage various tasks simultaneously to tight deadlines
- Analytical skills to measure, evaluate and report against goals
- Proven problem-solving capability to develop opportunities
- Strong organisational skills
What the job involves
- We’re looking for a Marketing Manager who is passionate about live entertainment to join us in an exciting opportunity to work in the Music team as we look to maintain and expand an already established and successful area of the business
- Working closely with the Senior Marketing Manager (Music) and Head of Marketing (Music), the successful candidate will be responsible for B2C marketing across Music and Festivals and managing marketing relationships with clients
- They will also work on our B2C marketing campaigns, developing creative genre campaigns and driving customer acquisition and retention
- Work with the Senior Marketing Manager (Music) and Head of Marketing (Music) to deliver the B2C marketing strategy for Music and Festivals
- Work with the Client Development and Account Management teams to manage key client relationships
- Work across the team on developing B2C campaigns for Music and Festivals
- Produce marketing plans across all events to drive fan engagement and sales. Manage implementation of plans across marketing channels, monitor effectiveness and provide recommendations
- Attend regular client meetings
- Work with the CRM team to implement the CRM strategy to increase customer engagement and retention
- Work with the Content team to implement the Content strategy across SEO, organic social and content channels
- Work with the Performance Marketing team to implement digital strategy across paid search, paid social, programmatic and affiliate channels
- Produce marketing activity reports for both clients and internal stakeholders, including the use of GA4
- Create new engaging campaigns for Ticketmaster music fans
- Monitor activities of our main Music competitors and provide feedback
- Represent the company, as required at pitches, meetings and events in the UK
- To undertake any other relevant duties which fall under the general scope of this role as directed by the Senior Marketing Manager (Music) and Head of Marketing (Music)
Salary benchmarks
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
Company values
- Live for artists - Artists are the heart of what we do and we have deep reverence and respect for their creativity. We believe live music is vital to art and culture which is why in 2019, we paid artists more than $6 billion, making Live Nation by far the largest financial supporter of musicians. Beyond global touring deals and festival performances, our Artist Nation group offers services such as management, business marketing and consulting to artists across all genres
- Live for decentralisation - We don’t believe in bureaucracy and we don’t mandate synergy. We keep our corporate teams small, because we trust that our decentralized divisions know how to make the best decisions for their businesses in real time
- Live for ideas - Part of working in a creative industry is imagining what could be and exploring the possibilities. We encourage everyone at Live Nation to dream big and email our CEO with ideas to move our business forward
- Live for entrepreneurship - Employees who thrive here are self-starters who are experts at what they do. While we give a tremendous amount of independence to our employees, we are also precise and exacting about performance. There is no hiding behind process here. You are evaluated on your results and concrete contributions to our business
- Live for focus - We have a long “To Do” list but an even longer “Not To Do” list. As the demand for live events continues to grow across the globe, we have to stay focused on our core mission of connecting artists with their fans for those magical hours of live music
- Live for talent - We believe talent comes from any place or background. This is not a place for elitists. We hire people for who they are – hard workers who deliver results and are passionate about what they do
Company HQ
Barbican, London, UK
Articles
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
People progressing
Joined as a Financial Accounting Manager in 2017, promoted to Director and then VP of Financial Accounting.
Joined as Executive VP Marketing in 2012, promoted to Senior VP & Head of Marketing after 2 years.
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