Growth & Product Marketing Manager, Welocalize
Multilingual content transformation services
Be an early applicant
Multilingual content transformation services
1001+ employees
Be an early applicant
1001+ employees
Company mission
To accelerate the global business journey by enabling brands and companies to reach, engage, and grow international audiences.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field; advanced certifications are a plus
- Proven experience in brand building, multi-channel marketing campaigns, and lead generation
- Strong analytical skills with experience in data analysis, market research, and campaign performance tracking
- Excellent communication and collaboration skills to work across teams and with external partners
- Proficiency in marketing tools, CRM platforms, and analytics software
- Ability to manage multiple priorities in a fast-paced, dynamic environment
- Experience in the Localization or tech industry is highly desirable
What the job involves
- We are seeking an experienced and strategic Growth & Product Marketing Manager to drive brand presence, develop targeted campaigns, and support customer acquisition and retention
- This role is ideal for a creative and data-driven marketer who excels in branding, multi-channel campaigns, and collaboration
- The candidate will also focus on partnership development, market research, and lead generation to position the organization as a leader in Localization & AI Services
- Establish Brand Presence: Create and maintain a professional and consistent brand identity to build credibility and highlight AI services
- Event Participation: Plan industry event attendance and sponsorships to increase visibility and thought leadership. Coordinate speaker roles for Research Labs, Core Leaders, and Commercial participants, while sales teams represent the organization at events
- Targeted Campaigns: Develop and execute marketing campaigns to attract clients and highlight unique capabilities
- Content Calendar: Manage a content calendar to produce high-quality assets, including case studies, blog posts, and social media updates
- Cross-Channel Campaigns: Plan and oversee multi-channel campaigns, including email marketing, social media, paid advertising, and content marketing
- Collaborative Efforts: Work closely with internal teams to align marketing initiatives with organizational goals and create polished, effective marketing assets
- Growth Strategy Development: Design and implement strategies aimed at acquiring new customers and retaining existing ones
- Partnership Development: Identify and cultivate strategic partnerships that foster growth through collaborations and co-marketing initiatives
- Project Management and Offshore Team Coordination: Lead and manage marketing projects from concept to execution, ensuring deadlines, quality standards, and budgets are met. Coordinate and oversee the activities of offshore marketing teams, ensuring seamless collaboration, consistent communication, and alignment with overall strategy
- Market Research: Conduct in-depth research to understand industry trends, customer needs, and competitor strategies
- Data Analysis: Analyze customer data and campaign performance metrics to uncover growth opportunities and refine marketing strategies
- Lead Generation: Develop and implement strategies to attract new customers and guide them through the sales funnel effectively
- As the Growth and Product Marketing Lead, you will play a pivotal role in shaping the brand presence and driving customer acquisition strategies for a cutting-edge Localization & AI services company. Join a team that values creativity, collaboration, and innovation in a fast-growing industry
Our take
According to the CSA, while only 16% of the global population speaks English as their native language, approximately 60% of the top 10 million websites are in English. With over 250 language options, Welocalize enables companies to unlock business opportunities at a global scale by transforming and localizing its clients’ online websites and content.
The company has made an impressive number of strategic acquisitions over the years, widening its reach across a range of industries including digital content marketing, litigation support, and healthcare, and is a trusted multilingual solution for 2,000+ global company clients (including Disney, Uber, Dell, TNT, and Blackboard).
Founded in 1997, the company is currently the 4th largest language service provider in North America and the 9th largest provider globally. Welocalize is well-positioned to see continued growth as it furthers its market-leading presence, including by making moves to strengthen its leadership team moving forward.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (1 round)
Nov 2010
$34m
GROWTH EQUITY VC
Total funding: $34m
Company HQ
Midtown South, New York, NY
Leadership
Smith Yewell
(Co-Founder)Advisory Board Member at The Color Me a Cure Foundation (Co-Founder) and The Aslan Foundation (Chairman).
Julia Yewell
(Co-Founder)Co-Founder of The Color Me a Cure Foundation.
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