Senior Demand Generation Manager, Rebrandly
$170-180k
URL management platform
Job no longer available
URL management platform
21-100 employees
Job no longer available
$170-180k
21-100 employees
Company mission
To help creators of all sizes securely manage and measure their content performance.
Role
Who you are
- Proven SMB lead generation experience – 6+ years driving high-volume, qualified demos and pipeline in B2B SaaS, ideally targeting marketing or SMS buyers
- Paid search expertise – Deep hands-on experience with Google Ads, Linked and LinkedIn/Meta campaigns optimized for lead gen and demo conversions, not just clicks
- Conversion optimization obsession – Track record improving landing page conversion rates, form completion, and demo request quality through rigorous testing
- Lead quality focus – You understand how to balance volume with quality, can work with sales to define ICP, and optimize campaigns for SQLs not just MQLs
- Data-driven execution – Comfortable with attribution models, cost-per-demo economics, and demo-to-pipeline conversion analysis
- Fast executor – You launch campaigns quickly, test aggressively, and iterate based on what drives actual pipeline
What the job involves
- We're looking for a Senior Growth Marketing Manager to drive qualified SMB demos and pipeline for our sales team, while also accelerating paid conversions in our product-led funnel
- As a senior IC reporting to our Head of Marketing, you'll own demand generation, website optimization, and paid acquisition—with direct accountability for demo volume, pipeline quality, and paid account growth
- This is a hands-on role requiring both strategic thinking and tactical execution
- Develop targeted acquisition strategies – Build persona-specific campaigns to reach companies running SMS messaging campaigns who need short links and companies using competitor solutions
- Launch multi-channel campaigns – Orchestrate integrated campaigns across paid media, content partnerships, webinars, and co-marketing initiatives that drive awareness and new visitor acquisition
- Lead paid acquisition – Launch and optimize campaigns through search, social, and display with a focus on pipeline generation and maximizing ROAS
- Execute ABM programs – Create and run account-based campaigns targeting high-value SMB segments with personalized messaging and creative that generate a qualified pipeline
- Own Rebrandly.com as a growth lever – Continuously improve landing page performance, form conversions, and demo request rates through structured A/B testing and user experience enhancements
- Drive data-driven optimizations – Analyze attribution models, funnel analytics, and cost-per-demo economics to prioritize high-impact opportunities and improve conversion rates
- Influence growth strategy across the organization – Act as a strategic thought partner across internal teams, sharing best practices, and collaborating closely to identify and execute on growth opportunities
Our take
Dublin-based, French-founded Rebrandly is a branded link management platform that allows users to securely brand, analyse, and share custom URLs. Born out of ClickMeter, the company’s tools shorten lengthy links, increase brand awareness, improve conversion rates, and track analytics.
Indeed, there are other players helping creators securely manage their content performance, but Rebrandly is the only SaaS link management platform of its kind to achieve SOC2 compliance; hence, customers can be confident that links are made safe and secure. It has worked with companies including PayPal, IBM Delta Air Lines, Land Rover, and Zillow, with offices across various continents.
The company is set for further expansion following a strategic 2022 investment led by Five Elms Capital. The significant investment will be used to accelerate growth (which has seen user growth already at 34% year over year), including the release of new products and features to optimise content performance. On the precipice of US and international expansion, this is an exciting moment for Rebrandly.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Flexibility - Enjoy the freedom to work flexible hours from anywhere in the world
- Creativity - Add your own creative flare and input into your work- and be valued for it in return
- Cutting Edge - Work with the newest technologies and the best tools to get the job done
- Variety of work - Discover new strengths in an environment where no two days are the same
- Autonomy - Manage your workflow according to your own preferences, and be rewarded with growth opportunities
- International - Deliver a top notch product to customers on every continent
Leadership
Maria Thomas
(CEO)Previously CPO and Member of the Board of Directors at Rebrandly, after a stint as CPO at Buffer. She was an Operator and Startup Advisor at Antler and VP of Product Management at Bitly.
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