Group Product Marketing Manager, Vanta
Customers
$202-238k
+ Equity
AI trust management platform
Job no longer available
AI trust management platform
1001+ employees
Job no longer available
$202-238k
+ Equity
1001+ employees
Company mission
To help businesses earn and prove trust.
Role
Who you are
- Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
- Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
- Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
- Find delight in understanding how things work and then explaining your newfound knowledge to others
What the job involves
- As a product marketer at Vanta, you’ll help bring this vision to life by defining the new category of trust management, shaping Vanta’s positioning and differentiators externally, and influencing our product and business roadmap.
- We sit at the intersection of Marketing & Demand Generation, Sales, Product, and Customer Success and revel in connecting all of these teams to drive the business forward.
- Research, analysis, curiosity, storytelling, and project management are just a few of the attributes of our team – in addition to being open, empathetic, and genuinely nice people
- The Group Product Marketing Manager will focus on launching Vanta’s next generation of security tools to our 9,000+ customers, who are a critical audience and channel for Vanta’s growth.
- You will partner closely with our product team, post-sales team, and broader product marketing team to craft compelling messaging to take our product and brand story to the next level
- Define and manage go-to-market (GTM) strategy for Vanta’s customers, including messaging, positioning, launch planning, GTM enablement content for our post-sales team
- Plan and execute campaigns to promote our products (new and existing) to our customers, report back on performance, and optimize our launch processes for scale
- Partner with our post-sales team (customer success and account management) to develop up-sell and expansion sales plays
- Author compelling content for each stage of the customer journey, from blog posts to sales collateral
- Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall expansion marketing strategy
- Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
- Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
- Be a strong customer champion, creative marketer, and problem solver
Our take
The security auditing process is usually very time-consuming, taking hours to complete, and it is often difficult for startups to invest time into such a process. Yet, the benefits of security accreditation are enormous, mainly as many such businesses are working globally and need ways to demonstrate security compliance to one another. Vanta works specifically with startups to help them complete and pass security audits such as SOC 2 and ISO 27001.
The company is a compliance portal and security monitoring platform that businesses use to assess their risk levels. Vanta carries out a pre-audit of a company's digital security and highlights areas that need to be worked on before a full analysis of all threats is carried out. Other businesses such as Datadog or PagerDuty offer similar security monitoring services, but Vanta monitors its customers throughout the year, allowing any issues to be identified and addressed early on.
Vanta's latest $150M raise, boosting its valuation to $4.15B, highlights the company's rapid growth and strong market position. With AI-driven automation, expanding government partnerships, and strategic acquisitions on the horizon, Vanta is scaling quickly while solving real customer problems. Backed by a talented leadership team and a growing customer base, the company looks set to continue its upward trajectory and build a lasting, sustainable business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Jul 2025
$150m
SERIES D
Jul 2024
$150m
SERIES C
Total funding: $500.2m
Company benefits
- Health & Wellness: Vanta values the health and well-being of our teammates and offers comprehensive medical, dental, and vision coverage for teammates and dependents. Vanta is excited to provide an additional range of benefits that holistically support your physical, emotional, and financial wellbeing
- Work Your Way: Enjoy a remote-first setup if you're in the US, or go hybrid at our international offices
- Paid Parental Leave: Industry competitive paid parental leave for all parents
- Time Away: Industry competitive and generous PTO policy
- 401K Plan: 401k matching contribution plan
Company HQ
Civic Center, San Francisco, CA
Leadership
Christina Cacioppo
(Founder & CEO)Prior to co-founding Vanta in 2017, Christina worked in Product Management for Dropbox. She was also a Professor at the School of Visual Arts and worked on the Investment Team at Union Square Ventures.
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