Demand Generation Manager, Orbital

• You’ve built a demand gen function before, ideally in a Series A–B B2B SaaS company targeting professional services, legal buyers or similar industries
• You’re a hands-on operator who thrives in the builder phase: testing, learning, adjusting
• You’ve run successful paid media campaigns (LinkedIn, Google Ads) and know how to manage a Martech stack end to end
• You can talk in terms of results, what you delivered, how you did it, and what you learned along the way
• You understand the difference between any leads and the right leads, extended buying cycles and you know how to reach hard-to-find buyers with a high-touch approach

Desirable

• We’re bringing that momentum to the US, and we’re looking for a Demand Generation Manager to help make it happen
• This is not a “plug-and-play” marketing job. We’re not handing you a playbook, we’re asking you to help write it
• As our first dedicated Demand Gen hire in the US, you’ll build full-funnel programs from the ground up: testing, iterating, and scaling what works
• You’ll work hand-in-hand with our Sales team to turn awareness into qualified pipeline, and with Product Marketing to sharpen our message and market fit
• If you’ve built demand gen functions in early-stage SaaS before, especially in complex, high-account-value B2B environments you’ll know the thrill (and chaos) of figuring it out as you go
• You’ll be powering up our inbound growth engine, turning curiosity into conversations and conversations into deals
• You’ll be a strategic partner to our Sales and BDR teams, not just a lead machine, bringing structure to how we attract, nurture, and convert prospects
• You’ll have real ownership, working closely with our Director of Marketing and a small but mighty (and growing) Marketing team (Product Marketing + Marketing Exec). The team is currently based in London, with plans to expand and establish a presence in both London and NYC
• You’ll shape how we scale in a new market, with freedom to build campaigns, processes, and tooling that actually work for this ICP
• Build and own the roadmap for demand generation, from awareness to acquisition
• Design and launch multi-channel campaigns, including email, paid search and paid social, , alongside SEO and webinars efforts to drive qualified pipeline
• Run ABM experiments to engage high-value target firms based on geography, firm size, and use case
• Define and track key metrics across the funnel (MQLs, SQLs, conversion rates), continually working to improve performance
• Partner with Sales to align targeting, lead scoring, and nurture flows
• Manage our Martech stack (paid media tools, analytics) and recommend what to add, or ditch, as we grow
• You’ll be part of our growing Marketing team working closely with:
• Our Director of Marketing (your manager), setting strategy and priorities
• Our Senior Product Marketing Manager, helping you nail the right positioning and messaging
• Our Marketing Executive, supporting campaign ops and execution
• Our BDR team, to align tightly on handoff and pipeline goals