Founding Demand Generation Manager, Orbital
$140-160k
Offers stock options
More information about location
3 days a week in office (Manhattan, NY)
AI LegalTech for Real Estate
Job no longer available
AI LegalTech for Real Estate
21-100 employees
Job no longer available
$140-160k
Offers stock options
More information about location
3 days a week in office (Manhattan, NY)
21-100 employees
Company mission
To make property transactions radically more transparent, quick and easy to transact.
Role
Who you are
- You’ve built a demand gen function before, ideally in a Series A–B B2B SaaS company targeting professional services, legal buyers or similar industries
- You’re obsessed with data. You are able to build dashboards, diagnose funnel bottlenecks and conversion drop-offs, track campaign performance in real time, allocate spend dynamically based on CPL/CAC and pipeline efficiency, and deliver crisp reporting and forecasting that ties marketing activity to revenue impact
- You’re a hands-on operator who thrives in the builder phase: testing, learning, adjusting
- You’ve run successful paid media campaigns (LinkedIn, Google Ads) and know how to manage a Martech stack end to end
- You can talk in terms of results, what you delivered, how you did it, and what you learned along the way
- You understand the difference between any leads and the right leads, extended buying cycles and you know how to reach hard-to-find buyers with a high-touch approach
- Scrappy and self-starting, you get energy from building, not waiting
- Calm under pressure, you don’t get overwhelmed, even when there’s a lot to figure out
- Collaborative and coachable, you love working with smart teammates across functions
- Excited about the journey, not just the outcome. You want to help shape something big from an early stage
What the job involves
- This isn't a "plug-and-play" marketing role. We're not handing you a playbook, we're asking you to help write it
- As our first dedicated Demand Gen hire in the US, you'll lay the foundations for the entire function: designing, testing, and scaling full-funnel programs that turn awareness into pipeline, while building and growing the demand-gen team from the ground up
- Build and own the roadmap for demand generation, from awareness to acquisition
- Design and launch multi-channel campaigns, including email, paid search and paid social, alongside SEO and webinars efforts to drive qualified pipeline
- Run ABM experiments to engage high-value target firms based on geography, firm size, and use case
- Define and track key metrics across the funnel (MQLs, SQLs, conversion rates), continually working to improve performance
- Partner with Sales to align targeting, lead scoring, and nurture flows
- Manage our Martech stack (paid media tools, analytics) and recommend what to add, or ditch, as we grow
- You’ll be part of our growing Marketing team working closely with:
- Our Director of Marketing (your manager), setting strategy and priorities
- Our Senior Product Marketing Manager, helping you nail the right positioning and messaging
- Our Marketing Executive, supporting campaign ops and execution
- Our BDR team, to align tightly on handoff and pipeline goals
Our take
Legal reasoning requires smart and experienced law professionals, and collating information and data takes up their valuable time. That's why Orbital has used foundational AI models to build an assistant for law professionals. The company builds SaaS solutions that transform how property professionals work by leveraging cutting-edge Generative AI and LLM technologies.
The company's products aggregate geospatial, property, and legal data from diverse sources to provide an unprecedented view of legal risk attached to properties. This provides real estate lawyers and property professionals with a one-stop-shop for property due diligence, allowing a vastly more transparent and efficient process whilst providing a better quality of service to clients.
Orbital's AI solutions are already used by thousands of lawyers and commercial property professionals across the UK and the US. It plans to grow its presence in the US and scale its team to achieve this objective. There is a huge opportunity to transform the way that property, the world's largest asset class, is transacted and bring it into the 21st century.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
7 people
Kieran Pattison, Senior Customer Success Manager
Our mission
To ensure clients love working with us and see maximum value from their investment. If our customers are successful, everyone wins.Insights
44% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2026
$58.9m
SERIES B
May 2023
$10.1m
SERIES A
Total funding: $75.1m
Company benefits
- 401(k) Plan - Match 100% of contribution up to 4% of salary
- Paid Time Off (PTO) - 20-days per year
- Sick Time off - 40 hours
- Health Insurance - Competitive medical, dental, and vision plan
- Professional Development - $1,200 stipend per year
- Commuter Benefits - Allocate pre-tax earnings to cover eligible commuting expenses
- In-Office Perks - Late night office dinner and weekly team meals
- Equity Participation - You will be granted stock options in a fast growing start-up!
Company values
- Question or Commit - Embrace debate and move forward
- Power to our People - Stubborn on vision, flexible on approach
- Bold and ambitious - Aim high, challenge the status quo
- Eat that frog! - Take on the hardest, most impactful work first
Company HQ
Farringdon, London, UK
Articles
Leadership
Edmond Boulle
(Co-Founder & Chief Strategy Officer)Prior to co-founding Orbital Witness, Ed worked with high growth startups in the UK aerospace industry. He qualified as a barrister with and holds a law degree from Oxford University.
Will Pearce
(Co-Founder & CEO)Previously Research Analyst - Space Team at London Economics for 4 months and Business Strategy Analyst at Satellite Applications Catapult for 2 years.
People progressing
Naomi joined as Office Manager with varied experience across ops and events. Quickly promoted to Ops Manager, then Chief of Staff, she ensures we have everything needed to reach our ambitious goals.
Aisha, ex-M&A lawyer at Clifford Chance, transitioned to sales at Tessian. At Orbital Witness since 2019, she was promoted to head of BD & CS, now CRO, driving business growth.
People breakdown
35%
65%
Female
Male
Last updated on 11 February 2025
Salary benchmarks
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Diversity, Equity & Inclusion at Orbital
Aisha Tummon (Chief Revenue Officer)
- We are proud to nurture a diverse team and inclusive, caring working environment.
- We value diversity of thought and particularly encourage applications from those who are underrepresented in tech.
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