Head of Product Marketing, LogicGate
+ Equity
Cloud-based platform for governance, risk & compliance
Open for applications
Cloud-based platform for governance, risk & compliance
201-500 employees
Open for applications
+ Equity
201-500 employees
Company mission
To empower organizations and businesses to innovate and create a better world.
Role
Who you are
- 10+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industries
- Excellent communication skills - both written and verbal. We’ll ask to see samples of your writing as part of the interview process
- The ability to coordinate complex projects, such as product launches and go to market planning
- Experience leading a team or have done a lot of “leadership by influence”
- You’re a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex concepts
- A passion for working with sales teams, product teams, and other marketers
- Bonus points - you understand the needs of our buyers, especially information security, risk management, and compliance professionals
What the job involves
- As LogicGate’s Head of Product Marketing, you will lead a team of product marketing professionals and play a key role in LogicGate’s growth and industry leadership
- If you’re passionate about understanding buyers and telling interesting, compelling, and relevant product stories, we’d love to talk with you!
- You’ll report to our CMO and represent the voice of our customers and the market, drive adoption of our offerings through product launches and go to market strategy development, and partner with our sales, alliances, and customer teams to drive customer growth and retention
- To thrive in this role, you’ll need to become an expert in our industry landscape, and be effective at building go to market strategies–translating product features and benefits into materials that move our sales, customers, and LogicGate brand forward
- You and your team will help create go to market strategies to drive interest and preference for our platform; deliver high-value content that attracts, engages, and educates prospects, customers, and industry leaders, as well as high-impact materials and insights to help internal teams understand and properly position LogicGate and our offerings in the market
- Team leadership - Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship. Set clear goals that map to the organization's and marketing’s priorities and objectives and manage the team to accomplish them
- Product strategy & planning - collaborate with product management to shape product roadmaps, prioritize feature and launch planning
- Messaging & positioning - conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LGs products. Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc
- Product Development Lifecycle - Create and execute the go to market plans for new product and feature launches, including gated phases for testing, pricing, positioning, and enablement
- Team enablement - Develop sales tools/training materials and empower our enablement teams to deliver product training to all relevant teams
- Marketing campaigns - Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns
- Technology/integrations - Develop the messaging and content for integration partners
Our take
LogicGate provides SaaS-based risk and compliance solutions to help companies track and automate changing, disorganized governance, risk, and compliance (GRC) processes. Its Risk Cloud and Risk Cloud Exchange platform prioritizes flexibility and ease of use, leveraging no-code capabilities to help companies efficiently optimize their risk-management process.
A Deloitte report suggests that a vast majority of companies are aware of the need to improve their GRC practices and of the benefits that tech integrations could bring in addressing this vulnerability. GRC software like LogicGate could stand to win big as companies invest in keeping up to code - certainly, LogicGate has won significant investment to date, and has won a leading position in the GMC software market.
Indeed, businesses now recognize the importance of a robust and flexible risk-management strategy, hence LogicGate is addressing an urgent and growing demand. With the GRC software market growing impressively, the company looks set to enjoy sustained and strong growth as it remains a recognised player in the space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Jul 2021
$113m
SERIES C
Dec 2020
$8.8m
LATE VC
Total funding: $156.6m
Company benefits
- 47 days off starting your first year, including paid volunteer time
- 12 weeks parental leave
- $1,000 annual educational stipend
- Ongoing learning and development
- Stock options and annual performance bonus opportunities
Company HQ
River North, Chicago, IL
Leadership
Matt Kunkel
(CEO & Co-Founder)Having studied at Indiana University, they spent 6 years at FTI Consulting, before working from 2011 to 2015 as a Director of Navigant Consulting. They left in July 2015 to co-found LogicGate as CEO.
Dan Campbell
(Product and Engineering, Co-Founder)They started their career as a Web Application Engineer at the University of Michigan before joining Navigant as a Senior Consultant. In June 2015 they co-founded LogicGate with Matt.
Jon Siegler
(CPO & Co-Founder)They worked as an Accenture Analyst for over a year before joining KMR Group, where they worked as a Senior Analyst for over 3 years. they spent almost 4 years as a Navigant Associate Director before co-founding LogicGate.
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