Influencer & Culture Marketing Manager, Nothing
UK&I
5 days a week in office
Consumer technology company
Job no longer available
Consumer technology company
1001+ employees
Job no longer available
5 days a week in office
1001+ employees
Company mission
To remove barriers between people and technology.
Role
Who you are
- Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable ROI
- A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
- Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
- Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
- Results-driven, with a clear focus on achieving KPIs to drive business outcomes
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs
- This role is for a strategic leader who is passionate about the intersection of technology, culture, and influencer marketing
- You will be responsible for designing and executing high-impact marketing initiatives that leverage influencers and cultural trends to elevate our brand and drive awareness, engagement and revenue growth
- Develop and implement scalable influencer marketing programs to drive measurable business results in the UK & Ireland
- Strategically identify and engage with high-impact influencers, artists, and brands that align with our brand and target audience
- Design and execute culturally relevant campaigns and events that generate engagement, increase brand affinity, and support conversions
- Track and analyse program performance through key metrics like CPM, ROI, EMV, and engagement, continuously optimising to maximise ROI and impact
- Act as a brand ambassador in cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance
- Work closely with the global team to create a playbook in the UK&I that can be replicated and scaled in other regions
- Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights
- Lead and develop influencer and culture marketing in the UK region, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability
Salary benchmarks
Our take
Nothing wants to inspire people to believe in the positive potential of technology again. It aims to do this through its consumer technology platform, seeking to bring artistry, passion and trust back into the sector.
The company was co-founded by Carl Pei, who previously co-founded OnePlus, a mobile tech company that operates in more than 30 countries worldwide. Since its 2021 Series A with the backing of Alphabets' VC arm, Nothing has launched a series of products including the Nothing Phone (1), a mid-range but aesthetically exciting android-powered device, along with earphones and, interestingly, a craft beer.
Nothing has successfully delivered a flagship product that has held its own in a fiercely competitive market populated with the likes of Apple, Samsung, and Google, along with mid-range rivals Honor and OnePlus. The company launched a follow-up device called Nothing Ear in 2024, a wireless headphone with Chat GPT integrations. If this is as well received as its predecessor then Nothing could grow into a household name.
Steph
Company Specialist at Welcome to the Jungle
Insights
113% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2023
$96m
SERIES C
Jun 2022
$200m
LATE VC
Total funding: $438m
Company benefits
- Flexible working
- Wellbeing
- Social
- Private Medical Cover - £0 excess
- Private Dental Cover
- Professional Development Budget
- Personal Hobby Budget
- Gym & Wellness Benefit
- Product Discounts
- Free Breakfast Every Day
- Free Lunches On Thursdays
- Music Streaming Subscription
Company values
- Be the Change
- Pride in product
- Thrive on diversity
- Survive
Company HQ
Holborn, London, UK
Articles
Leadership
Carl Pei
(Co-Founder & CEO)Previously the co-founder of OnePlus, the Chinese consumer electronics manufacturer, before co-founding Nothing in 2020.
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