Senior Product Marketing Manager, Sift

• 6+ years of product marketing experience in B2B SaaS or Enterprise software
• Experience managing strategy and GTM efforts for a product / product line
• Strong visual and verbal storytelling skills
• Technical background with ability to build and deliver demos
• Experience launching SaaS products in ML, identity, and/or security domains
• Curiosity, creativity, and a strong ability to distill complexity into crisp, easily comprehensible messaging

Desirable

• Develop and maintain product positioning and messaging that resonates with the target buyer personas by translating technical details into customer features and benefits
• Partner with Product Management to understand the value of product features and benefits and provide feedback and insights for roadmap plans
• Create and execute marketing plans that drive awareness, engagement and product adoption
• Educate both internal and external stakeholders on our product features and their benefits
• Create marketing collateral (e.g. datasheets, product videos) that articulate the product value and its benefits
• Develop and maintain sales enablement materials, including pitch decks, battlecards, cheat sheets, customer references, etc. that align with the buying process and help move prospects & customers through the sales cycle
• Plan for feature launches manage the cross-functional implementation