Head of Sales, Coverflex

• Proven track record in executing and scaling growth strategies, particularly in B2B or SaaS environments
• Experience developing and leading high-performing sales teams in growth environments (inside & outside sales; inbound & outbound)
• Strong data and analytical skills, including forecasting, commission planning, and performance reporting
• Strong sales aptitude, supported by quantitative analysis, planning, and strategic thinking
• Pragmatic and adaptable mindset, with comfort navigating change and unexpected challenges
• Willingness to step outside your comfort zone, combined with the emotional maturity to ask for help and actively give and receive feedback
• Strong integrity, demonstrated through transparent communication, trust-building, and doing the right thing even when it’s difficult
• Exceptional verbal and written communication skills, both in-person and digital
• Fluency in English and German
• 🧬 Your DNA
• Sales: you love it!
• Curiosity: you ask why before how
• Ownership: you take initiative and act like a founder
• Energy: you bring enthusiasm and perseverance to high-volume or repetitive tasks
• Clarity: you communicate simply and effectively
• Collaboration: you share learnings and help teammates grow

Desirable

• Main Tools: HubSpot, LinkedIn Sales Navigator, Notion, Slack
• This isn’t a “maintain and optimise” role: it’s a build, launch, and scale mandate
• As the (Founding) Head of Sales for Germany, you’ll establish and lead Coverflex’s commercial presence in one of Europe’s most important markets. Your mission is to turn our GTM strategy into predictable, repeatable revenue while building the foundations of our German sales organisation
• In the early stages, you won’t inherit a large team or a mature pipeline. You’ll help open the market, close early deals, and shape how we sell in Germany. As traction grows, you’ll hire and lead the team that will scale Coverflex’s growth in the region
• You’ll design the local sales engine, from pipeline generation to closing, ensuring our processes are scalable, data-driven, and adapted to the realities of the German market
• Your work will shape how we position Coverflex, uncover customer pain, run compelling demos, and close the first wave of customers that establish our presence in Germany
• You’ll also act as the voice of the German market internally, helping Sales, Marketing, Product, and Customer Success refine our GTM strategy and scale what works
• This role exists because we’re entering a new stage and need someone who can build momentum from the ground up and turn early traction into a scalable revenue engine
• How we’ll measure success:
• Main KPI 1: New ARR generated by the team
• Main KPI 2: Number of new Coverflex users
• Main KPI 3: Building a high-quality, high-performing team in Germany
• Let’s be real — here’s what makes this role challenging:
• We’re entering the German market from scratch. There’s no fully built machine yet — you’ll be helping create it while running it
• Decisions often need to be made with imperfect data and limited historical context
• You’ll need to build processes while executing them, rather than inheriting mature systems
• Part of the role is building and shaping the team from the ground up
• The strategy will evolve as we learn from the market, so adaptability is key
• You’ll need to switch between hands-on execution and high-level strategic thinking depending on what the moment requires
• This role is best suited for someone who gets energy from building what doesn’t exist yet and understands that impact and discomfort often live in the same place
• You’ll work day-to-day with:
• Mafalda Morais, Revenue Operations Manager, https://www.linkedin.com/in/mafaldansmorais/
• Filipa Manita, Head of Revenue Operations, https://www.linkedin.com/in/filipamanita/
• Eduardo Gaspar, Head of Sales Spain, https://www.linkedin.com/in/eduardogasparrull/
• Additional team members that you will help hire and coach
• Key Stakeholders:
• Management Team
• Marketing and Product Team
• Product Support Team

• 1. CV / LinkedIn Screen — Signal check vs must-haves
• Done by People + Hiring Manager
• You’ll hear from us within 7 business days
• 2. People Team Screening Interview - Mutual fit & context. 20 min - With People. Covers role scope, past experiences and timeline.
• 3. Hiring Manager Interview - Deep dive into your work - 45 min Structured around outcomes, decisions, and collaboration.
• 5. Behavioural Interview - Show how you think - 45 min - With People. Stress-free virtual coffee, focused on getting to know you as a person. We talk about culture, beliefs, and purpose.
• 6. Case Study - Let's peak into this role's challenges - ≤60 min Exercises that represent potential challenges this role would have and how you'd approach them.
• 7. Sales Management Chat - CRO + Q&A - 30 min Structured around outcomes, decisions, and collaboration.
• 8. Final Conversation (CEO / C-Level) — Values, strategy, and your growth - 30 min
• Optional: References (2–3 people who’ve seen your recent work) - async
• Decision: within 4 weeks of your application
• Updates: weekly if the process runs longer
• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe)
• Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time