Social Media Manager, Open Farm
Ethically sourced & humanely raised pet food
Be an early applicant
Ethically sourced & humanely raised pet food
21-100 employees
Be an early applicant
21-100 employees
Company mission
To make pet food that is good for pets, and does some good for farm animals and the environment, all at the same time.
Role
Who you are
- We are seeking a thoughtful and culturally aware Social Media Manager with a passion for storytelling and building brands
- The ideal candidate is a problem solver, collaborative and always has a pulse on external news and media
- You have 4-6 years of work experience in social media management for an established CPG brand
- Minimum 2 years of team management experience
- Expert knowledge in TikTok, Instagram, Facebook, YouTube, Twitter, Reddit
- Experience using third party social media platforms such as Dash Hudson
- High attention to detail including proofreading skills, and the ability to adapt writing to suit our brand’s voice and tone
- You’ve used your video creation and editing skills to execute viral content pieces
- Ability to work in a fast paced, entrepreneurial environment
- Proven ability to respond to cultural moments effectively and in a timely manner
- Managed social media accounts of 200k+ followers a plus
- Curious and driven to ask questions for deeper understanding
- Love pets! Bonus points if you have a furry best friend
What the job involves
- This role will be tasked with developing and implementing buzzworthy content strategies that drive mass awareness to support our growth
- Opportunity to lead and shape the future of food quality and safety in a fast-growing, mission-driven company, with annual sales growth of over 60% YOY
- Join a dynamic and supportive work environment with a team of dedicated, high–performing professionals
- Lead organic social channels including strategy optimization, content development, publishing, testing and reporting
- Oversee social media content calendars considering business goal and objectives
- Leverage influencer content into the marketing calendar and collaborate with creators and editors for any UGC opportunities
- Work closely across the business such as the Impact, Innovation, and Sales teams to amplify the Open Farm mission
- Develop creative campaign concepts, in partnership with the Creative team Lead and add your lens from a cultural perspective while ensuring alignment with brand voice and execute social content strategies including Strategy
- Utilize data, insights and any algorithm changes to inform social creative, copy, and tap into trending moments
- Partner with the Community Manager on a daily basis to ensure optimal response times, high risk messages or videos are flagged and drive community insights into social media strategy
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and recently introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company values
- We Raise The Bar - together, we can drive huge change in our industry and food system
- We Keep The Barn Doors Open - we will always be open and honest with each other and our customers
- We Lead The Pack - we dream big and do the hard things that seem impossible
- We Graze Lightly - we will always find ways to make better products with less impact
- We Are Inspired by Our Customers - taking care of pets, and their parents, is what we do best
- We Have Fun Doing It - the journey is just as important as the destination
Company HQ
Little Italy, Toronto, ON
Articles
Leadership
Isaac Langleben
(CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Derek Beigleman
(COO)Experience as Investment Banker of Consumer & Retail for J.P. Morgan and Consumer and Healthcare Private Equity Investor for Goldman Sachs.
Jacqueline Prehogan
(CPO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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