Social Media Manager, Magic Spoon
$75-115k
+ Equity + Bonus eligibility
More information about location
3 days a week in office
Healthy and tasty cereal for adults
Open for applications
Healthy and tasty cereal for adults
21-100 employees
Open for applications
$75-115k
+ Equity + Bonus eligibility
More information about location
3 days a week in office
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- With ample experience growing brand(s) on TikTok and Instagram, this person should be deeply tapped into social meda and trends, as well as be comfortable creating engaging content with the brand at the center
- 2-5 years of experience with a proven track record of growing a food brand’s presence and engagement on Instagram and TikTok
- Must be comfortable with UGC including filming, editing and being on camera
- Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro
- Up to date with social media trends and what’s working and trending on TikTok and Instagram
- Experience in social media metrics and monitoring tools (I.e. Sprout Social)
- Proven ability to be a creative and innovative thinker including excellence in concepting & copywriting
- A love of all things fitness, healthy eating, and knowledge about key creators and brands in the better for you space
What the job involves
- We’re looking for an experienced content creator and savvy social media expert to join our growing team
- This role will report into our Head of Brand Management
- Own the company’s organic content strategy that aligns with business goals and brand growth across channels with a focus on TikTok & Instagram, including recommending content pillars and cadence
- Accelerate the reach and engagement on Instagram and TikTok
- Lead the execution of monthly content calendar including content brainstorming, editing, caption writing and post scheduling
- Ideate brand collabs based on pillars and key moments
- Build out a monthly reporting structure to share out key learnings with internal stakeholders and incorporate learnings into strategy going forward
- Concept, shoot and edit social content, including short form videos and copy, that delivers against strategy and brand tone/guardrails, while being engaging on their respective social platforms
- Comfortable in front of the camera as needed (most work likely won’t require face on camera)- eg street interviewing, in office content, etc
- Execute brand collabs and giveaways
- Partner with internal creative team to execute assets for use across social
- Partner with sales team to create retail focused content
- Assist with ad hoc copywriting needs across key channels including paid social, email and web
- Partner with CX lead to infuse brand tone of voice in guidelines
- Engage with brand content comments and DMs in a way that is on brand, positive, and timely
- Maintain a pulse on trends, pop culture, current events, competitors and social media best practices, identifying key opportunities for Magic Spoon participation in conversation naturally
- Source, brief, and manage select external creators to product content
- Partner with TOF lead to identify influencer collabs
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
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