Lifecycle Marketing Manager, Articulate
$86.3-129.5k
This position is also bonus eligible
CSS
HTML
Marketo
Intercom
Gainsight
Senior and Expert level
Remote from US
More information about location
SaaS training & development platform
Posted today
SaaS training & development platform
501-1000 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Posted today
$86.3-129.5k
This position is also bonus eligible
CSS
HTML
Marketo
Intercom
Gainsight
Senior and Expert level
Remote from US
More information about location
501-1000 employees
B2BEnterpriseInternal toolsContentTrainingLearningSaaS
Company mission
To empower people to live better lives.
Role
Who you are
- 5+ years of direct experience in lifecycle marketing, marketing operations, or related fields (required)
- 3+ years of experience using Marketo or a comparable marketing automation platform to build complex email nurture programs (3+ years required, 5+ years preferred)
- Advanced knowledge and understanding of HTML and CSS (required)
- Proficient in responsive email design and front-end development
- Strong analytical skills and ability to derive meaning from performance metrics
- Excellent project management abilities
- Outstanding verbal and written communication skills when working with teammates who may be data-driven or more qualitative
- Attention to detail
- Good understanding of database concepts and segmentation to build lists and audiences
- Ability and desire to learn quickly and troubleshoot problems
- Ability to work independently with minimal direction while also functioning and contributing as part of a team
- Trustworthy, thoughtful, and a doer
- 4-year college degree or equivalent experience
What the job involves
- The Lifecycle Marketing Manager is responsible for the execution, maintenance, and optimization of marketing campaigns in Marketo and other tools utilized by the Lifecycle team (e.g., Intercom, Gainsight PX, Captello)
- They build programmatic email and in-app flows, nurtures, and one-time campaigns to support the overall product experience, including motions from our Lifecycle and Integrated Marketing team, as well as other cross-functional efforts
- They work to understand the entire customer journey, including lead nurture, conversion, customer retention, upsell, and cross-sell across all current and future Articulate products
- They understand how to build and optimize lifecycle campaigns, including designing, developing, and optimizing emails and email programs, as well as setting up reporting
- They partner with cross-functional partners such as the Go-to-Market Effectiveness and Growth Product teams to define, build, maintain, and optimize campaigns and translate campaign performance reporting into insights that drive meaningful business outcomes
- They are responsible for monitoring campaign performance, sharing insights, and recommending and implementing strategic code and design changes that improve the overall lifecycle journey. They understand how their work supports the overall experience of prospects, trialers, and customers
- The Lifecycle Marketing Manager reports to the Manager, Lifecycle Marketing, and contributes to the success of the Global Integrated Marketing team
- Have a deep understanding of the data needed to execute campaigns and collaborate with cross-functional teams to define and obtain the necessary data to deploy campaigns
- Work with team members to test strategies to optimize user journeys
- Execute, QA, measure, and optimize marketing automation campaigns to support and improve engagement and conversion
- Perform day-to-day email marketing activities, such as setting up, scheduling, and deploying one-time, recurring, triggered, and dynamic campaigns in marketing automation platforms such as Marketo, Intercom, Gainsight PX, Pendo, etc
- Maintain and evolve email template inventory, including archiving old assets, performing regular performance evaluations on email designs, and implementing resulting recommendations
- Build, maintain, and optimize Lifecycle process workflows to streamline and optimize team processes
- Manage and maintain Lifecycle marketing documentation and reporting
- Monitor the effectiveness of our email templates, testing and optimizing module use to increase email engagement
- Assist the Lifecycle Marketing team in monitoring the health of our programs by analyzing and reporting on campaign performance to provide insights
- Collaborate with other members of the marketing team on cross-channel campaigns
- Partner with the Brand and Messaging Design teams to ensure ongoing consistency of email communications with the overall brand evolution
- Communicate proactively with peers and manager on plans, progress, and challenges
- Research, update, and maintain email design best practices within Articulate’s email design system
Our take
Articulate is a SaaS based training platform for SMBs and Enterprises, aiming to empower anyone – not just learning professionals – to deliver training to a business.
The business was founded in 2002 as a plug-in for Microsoft PowerPoint, and was entirely bootstrapped until a 2021 funding round of $1.5 billion. Since its launch, it has grown significantly - now serving over 100,000 organizations and upwards of 100 million learners customers across the globe, including every single one of the Fortune 100.
The company has invested in aggressive expansion, and is already the most dominant player by far in course-authoring apps. This isin part due to capitalizing on the significant opportunity in targeting businesses that are looking to move from in-person to online-based learning.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
4% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$1.5bn
SERIES A
Total funding: $1.5bn
Company benefits
- Student debt repayment - Get up to $2,400 annually ($200/month) in student loan repayments
- Flexible PTO
- Fully remote (we'll help set up your home office with awesome equipment and technology)
- We offer $100 a month toward well-being
- We offer Fortune 500-level medical, dental, and vision coverage for our employees and their dependents
- We offer a baby bonding benefit of up to 17 weeks paid leave to primary and non-primary caregivers
- We offer all employees up to $3,000 tax-free annually for child care assistance
- Tuition reimbursement - Continue your education in any subject you want. We provide up to $5,250/year for classes at a code school or accredited college
- Transgender benefit - We offer medical coverage for gender-affirming surgery and supplemental procedures, along with paid leave for recovery
- We match up to $500 of employee donations each calendar year to nonprofit organizations
- We offer $4,000 annually to travel to seek legal abortion services
- Contribute to your choice of Fidelity 401k plans. Articulate will also contribute 3% of your salary to your 401k whether you decide to contribute or not
- Give your loved ones peace of mind. We provide life, AD&D, short-term disability, and long-term disability benefits to all employees
- We cover 100% of eleven therapy sessions and eleven therapeutic coaching sessions per year with a licensed therapist through the Modern Health platform for each employee and their dependents
- Health savings account (HSA) - We contribute $1000 for family and $500 for individuals annually to help cover co-pays and other medical expenses
- Get coaching in social, physical, financial, and mental well-being. We offer unlimited life-coaching sessions with certified coaches through the Wellness Coach platform
- We value our employees and the important milestones in their lives. We celebrate with cupcakes, Slack shoutouts, and virtual parties
- We support the growth and development of our employees through coaching, internal training, and skills training opportunities
- We offer our employees time off to volunteer in meaningful ways within their communities and beyond
- We offer service sabbaticals to support our employees in doing the work to advance human rights, civil rights, and environmental health
- Cash for Change - Our employee-guided corporate giving program supports organizations advancing human rights, civil rights, and environmental health
Company HQ
NoMad, New York, NY
Leadership
Adam Schwartz
(Founder, CEO & Executive Chair)Founded Articulate in 2002 with a vision to make it easier for the world to learn. Previously served as General Manager for a division of Knowledge Universe.
Lucy Suros
(Director & Vice Chair of the Board)Served as CEO of the company from 2021 to 2023. Previously acted as Marketing Consultant for The Content Bureau and as PR Director for Switzer Communications.
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