Lifecycle Marketing Manager, UnitedMasters
$132-155k
Digital music distribution
Job no longer available
Digital music distribution
501-1000 employees
Job no longer available
$132-155k
501-1000 employees
Company mission
To enable artists to maximize their creative and economic potential by giving them all the tools and support they need to directly connect with their fans.
Role
Who you are
- Strong familiarity with marketing automation tools (Braze, etc.), CRM software, analytics platforms (e.g., Google Analytics, Amplitude), and digital marketing channels. Should be very comfortable building audience segments and setting up multi-channel campaigns based on those segments
- Ability to analyze data, understand artist behaviors, measure the effectiveness of marketing campaigns and continually hone campaigns based on that data for maximum effectiveness
- Deep understanding of artist-centric marketing and the ability to craft clear, compelling messaging that resonates with artists in every stage of their career
- Self-starter with strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines
- Experience building marketing strategies and campaigns designed to engage and retain paid subscribers across multiple channels
- Flexibility to adapt priorities in a fast-paced, fluid startup environment
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
- 4+ years of experience in lifecycle marketing, artist engagement, or a similar role, preferably in a B2C environment
- Demonstrated success in developing and executing lifecycle marketing campaigns that have driven artist acquisition, retention, and growth
- Hands-on experience with email marketing tools, CRM platforms, and analytics software
- Excellent verbal and written communication skills
What the job involves
- As a Lifecycle Marketer at UnitedMasters, you will own UnitedMaster’s lifecycle marketing strategy and execution - enabling millions of artists to make a living doing what they love
- You will play a pivotal role in crafting and executing lifecycle campaigns that engage our artists at every stage of their artist journey
- Your primary focus will be to design, implement, and optimize campaigns that drive user acquisition, engagement, and retention, ensuring a seamless and impactful artist experience
- You will harness data and A/B experimentation to optimize our messaging and offerings, making each artist feel understood and valued
- By collaborating with cross-functional teams, you will create a cohesive artist lifecycle plan that aligns with our business goals, our brand voice and enhances brand loyalty
- Artist Journey Mapping: Analyze and map the artist journey, identifying key touchpoints and opportunities to engage, upsell, and retain artists. Utilize best practives and develop a deep understanding of artist behaviors, preferences, and feedback to inform lifecycle strategies
- Campaign Development and Execution: Design and execute targeted email, push notification, and in-app messaging campaigns that effectively communicate with artists at various lifecycle stages. Develop an experimentation framework for utilizing A/B testing to refine and optimize messaging for maximum impact
- Content Creation: Collaborate with the product, design, and marketing teams to create compelling, relevant content for lifecycle marketing campaigns. Ensure that messaging is consistent, on-brand, and tailored to the artist's journey
- Segmentation and Personalization: Create artist segments based on behavior, demographic, and psychographic data. Develop personalized marketing campaigns that cater to the artist wherever they are in their career journey
- Cross-functional Collaboration: Work closely with product, marketing, customer support, and business development teams to ensure lifecycle marketing campaigns are integrated and aligned with overall business objectives. Facilitate seamless hand-offs between stages in the artist journey
- Data Analysis and Reporting: Leverage analytics tools to track campaign performance and artist engagement metrics. Use insights to refine strategies, forecast trends, and report on the health of the artist base and the impact of lifecycle marketing efforts
- Innovation and Trends: Stay ahead of the latest trends in lifecycle marketing, artist engagement technologies, and best practices. Experiment with new approaches and technologies to continually evolve our lifecycle marketing efforts
Our take
Music distribution services provide ways for musical artists to release their music in both digital and physical formats. However, musicians usually don't retain the often lucrative rights to audio masters and audience insights, and merchandising and concert tickets must be organised elsewhere.
UnitedMasters is a music distribution service that acts as a direct pipeline for musicians and their commercial efforts. The service allows users to retain the rights to audio masters and audience data, in addition to providing a platform for the sale of merchandise and concert tickets. The platform’s aim is to give artists full control over the monetization of their music based on a regular subscription cost.
UnitedMasters has attracted significant backing from heavyweights like Apple, a16z, and Alphabet, while securing partnerships with platforms like Bose, TikTok, and Twitch. More than just validation, these relationships expand how artists can be discovered, promoted and monetized at scale - opening doors to major commercial and record deal opportunities that go well beyond the reach of traditional distribution platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2021
$50m
SERIES C
Mar 2021
$50m
SERIES B
Total funding: $240m
Company benefits
- Health & Well-being: Our health plans provide comprehensive coverage for you and your family. We offer robust medical, dental and vision benefits, with the option to enroll in FSA and HSA to save for the care you need. Plus, you can get free fitness classes through insurance, and healthy snacks at our offices
- Emotional & Mental Well-being: Focus on mental health and well-being has become more important than ever. We offer a spectrum of support for your mental well-being; from Headspace mindfulness and meditation, to free therapy and psychiatry at Talkspace
- Financial Well-being: Every full-time employee is eligible to take part in our 401(k) with company match, and competitive compensation
- Flexibility & Time Off: We believe that flexible time off allows our team members the freedom to balance the responsibilities of both their work and home lives. We also have 15 paid holidays and a paid company winter break. We offer generous paid leave and support for expecting parents and growing families
- Discounts & Perks: We want you to feel your best, both professionally and personally. We’re proud to offer inspiring office spaces with engaging events, commuter benefits, and discounts on the services you want and need
Company HQ
Dumbo, NY
Leadership
Steve Stoute
(Founder & CEO)They are also the founder and CEO of Translation. Previously Steve was the President of Urban Music at Sony, and before that he was an Executive VP with Interscope Geffen A&M Records.
Salary benchmarks
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