Senior Product Marketing Manager, Expedia Group
$155-217k
Potential to increase pay up to $248,000.00, based on ongoing, demonstrated, and sustained performance in the role. Applicable to candidates based in Austin
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
$155-217k
Potential to increase pay up to $248,000.00, based on ongoing, demonstrated, and sustained performance in the role. Applicable to candidates based in Austin
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- Developed the go-to-market strategy and plans for multiple large scale initiatives based on business goals, product readiness, and positioning
- Ability to influence at all levels of the organization
- Defined audience segmentation and persona definitions
- Identified market opportunities and target audiences for the portfolio assigned, contribute to the product vision and influence the roadmap
- Established KPI and success metrics for the portfolio and initiatives
- Partnered with marketing and channels to influence campaigns strategy and plans
- Drove market and internal readiness, in coordination with product and sales and support teams
- Created message and positioning that resonates with audience/segments to drive buying behaviors
- Advanced understanding of product marketing frameworks and how to structure marketing briefs
- Oversaw and guided content creation by marketing channels and other stakeholders
- Served as an authority on how products/services are applied across a particular industry; recommended the best options for the business
What the job involves
- We’re looking for a Senior Product Marketing Manager to drive the go-to-market strategy for our API launches to software providers.
- These providers serve vacation rental property managers, who rely on their software to manage bookings, operations, and revenue
- You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Sales Enablement, Marketing and Sales teams, to launch new and improved APIs across our software provider segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages
- Develop market, customer, and competitive insights to help inform API roadmap, business decisions, and positioning
- Define launch strategies for new and enhanced APIs or programs with both software providers and vacation rental property managers
- Craft compelling, benefit-driven product positioning that resonates with both software providers and vacation rental property managers
- Create sales and marketing materials to support API adoption, partnering with Sales Enablement, Knowledge Management, and Training teams
- Enable internal teams by ensuring Account Management and partner-facing teams have the tools, messaging, and training needed to support partners
- Drive adoption of key APIs and features by working cross-functionally with Product, Marketing, Customer Support, and Sales teams
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan 🇺🇸
- Health Insurance 🇺🇸
- Dental Insurance 🇺🇸
- Flexible Spending Account (FSA) 🇺🇸
- Vision Insurance 🇺🇸
- Health Savings Account (HSA) 🇺🇸
- Life Insurance 🇺🇸
- Private Health Insurance 🇬🇧
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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