Marketing Manager, Onebrief

• You're a people-driven storyteller and brand marketer who's excited to take a nascent employer brand to the next level, building upon a solid foundation
• You’ve formed strong relationships across Talent Acquisition and the business, and they see you as a trusted thought partner
• You’re highly collaborative, inquisitive, and have delivered impactful projects that drive results
• You thrive in an environment with high trust and autonomy, have a strong sense of ownership, and are an excellent communicator
• 4–7+ years of experience in marketing, brand, or recruitment marketing roles; employer branding experience preferred
• Proven track record of managing multi-channel marketing campaigns end-to-end
• Exceptional storytelling, writing, and creative skills
• Strong analytical mindset; comfortable with marketing metrics and dashboards
• Experience building content (video, social, blogs) in partnership with creative teams
• Ability to partner cross-functionally and influence stakeholders at all levels

Desirable

• We are looking for a strategic, creative, and data-driven marketing manager to own and scale our employer brand
• In this role, you will design and execute marketing campaigns that attract top talent, strengthen our reputation as an employer of choice, and authentically communicate our culture, values, and employee experience
• This position sits at the intersection of Marketing and Talent Acquisition
• You will lead content, campaigns, and channels that bring our employee value proposition (EVP) to life, driving awareness, engagement, and pipeline across priority talent segments
• Develop and refine a compelling Employer Value Proposition based on employee insights, culture, and competitive positioning. Build a coveted external-facing brand for talent in technical roles, working closely with the brand design team to build a strong visual story
• Build and execute a multi-channel marketing strategy that supports short-term hiring needs and long-term brand reputation, ensuring messaging aligns with brand voice and hiring priorities
• Plan, launch, and optimize targeted recruitment marketing campaigns across paid social, job boards, programmatic ads, events, and large-scale advertising. Track and report on campaign performance, pipeline impact, and cost-per-hire metrics
• Work closely with Talent Acquisition, People, Marketing, and leadership to identify stories, initiatives, and programs to amplify internally and externally. Partner with Talent Acquisition to prioritize roles and tailor campaigns to specific audiences (e.g., engineers, sales, operations)
• Lead creation of authentic, high-quality content that showcases life at the company: videos, employee spotlights, blogs, culture pieces, social content, and more. Own the careers site's messaging and visual identity; continuously optimize for conversion, SEO, and storytelling
• Manage editorial calendars across employer brand channels (LinkedIn, careers site, Glassdoor, blog); support employee advocacy initiatives, social sharing programs, and ambassador networks
• Monitor employer brand trends, benchmarks, and competitors to ensure our employer brand stands out; analyze candidate personas, sentiment, and funnel drop-off to refine strategy