Senior Brand Designer, Roblox
$146.7-184.8k
Office located in San Mateo, CA
Online gaming and entertainment platform
Posted today
Online gaming and entertainment platform
1001+ employees
Posted today
$146.7-184.8k
Office located in San Mateo, CA
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- You have at least 8+ years of design experience with an exceptional portfolio that demonstrates strong conceptual thinking mixed with meticulous design execution
- Your experience comes from the agency side and/or brand side. You have experience with vendors (e.g., agencies and production partners) and are comfortable guiding an agency as you are crafting and are happy to move between those roles
- High fluency in software, including Figma, Adobe Creative Suite (Illustrator, Photoshop), Google Slides, and Keynote
- An obsession with craft: You place a high value on crafting your work, focusing on quality over quantity of ideas produced. You recognize that being detail-oriented is a badge of honor, and that going the extra mile to produce top-tier quality work that’s visually pleasing and engaging even on tight timelines is essential
- A thoughtful and resilient mindset. You understand that design is iterative and have the ability to operate nimbly
- The ability to be a self starter: You are comfortable and able to work independently, managing timelines and briefs from multiple projects and partners
- Passionate about design and creativity and pushing the boundaries of how you work
- You prefer to invent rather than follow trends
- You’re an experienced designer — constantly shaping ideas, crafting distinctive identities, and elevating the quality of work by inspiring those around you
- Your skill set should be a potent mix of conceptual & systems-level thinking, graphic design, visual design, typography, identity design
- Comfortable leading workstreams — with experience in stakeholder management and communication
What the job involves
- Roblox is looking for a Senior Brand Designer to join our Design Studio. This role will support foundation brand building, high-impact marketing creative and be a key player in growing and maintaining our core identity system.
- This hands-on role is pivotal in delivering inspired and crafted design at scale. You will collaborate with brand designers, product designers, motion designers, editors, and business partners to provide strategically aligned and creatively compelling design that defines Roblox across all surfaces
- Your unwavering attention to detail, collaborative mentality, and passion for design will be integral as we embark on our mission to bring millions of people together through shared experiences. This role will report to the Head of Design Studio
- Collaborate closely with your team — mentoring designers, sharing ideas, and elevating the work through openness and craft
- Take the lead in shaping and presenting design work, communicating your thinking clearly and confidently with clients and stakeholders
- Translate insights and strategy into thoughtful, expressive design systems and identities that move brands forward
- Bring a deep understanding of branding, culture, and contemporary design — creating work that resonates with today’s most ambitious brands and founders
- Take ownership of your role and growth — embracing feedback, refining your craft, and setting a high bar for creative excellence
- Enhance the overall Roblox brand by creating compelling, crafted design materials about our brand
- Contribute to how Roblox is defined and understood across all marketing surfaces
- Partner with cross-functional partners across the organization to execute on-brand marketing materials
- Maintain and contribute to our brand identity to ensure design consistency and craft
- Work together with a collaborative team to deliver engaging visual designs that achieve business objectives while mentoring and provide feedback to other designers, elevating craft and cohesion across the team
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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