Senior Marketing Operations Manager, GitLab
Integrations & Data Quality
One DevOps platform
Posted today
One DevOps platform
1001+ employees
Posted today
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- Advanced technical proficiency with data enrichment and data hygiene platforms (Zoominfo, Cognism, RingLead)
- Advanced technical proficiency with marketing automation platforms (Marketo, Iterable preferred); MCE certification and Marketo development skills (Email & Landing Page) a plus
- Deep understanding of marketing technology integrations, APIs and data management
- SQL knowledge and Snowflake experience a plus
- Experience with Job Changes Tracking Platforms a plus (i.e: UserGems)
- Experience with system integration platforms (Zapier, or similar iPaaS solutions) for connecting marketing tools is a plus
- Excellent analytical and problem-solving skills with strong attention to data accuracy and quality
- Ability to work successfully with little guidance while maintaining exceptional attention to detail and organizational standards
- Strong capacity to model organizational competencies and contribute to high-performing team dynamics
- Proficiency in managing complex marketing technology ecosystems and driving digital transformation initiatives
- Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders
What the job involves
- The Senior Marketing Operations Manager (Data & Integrations) is a strategic and hands-on role designed to drive marketing performance through data excellence and system integration within the organization.
- This role demands a technical and analytical expert who can optimize data flows, manage data quality and enrichment processes, and ensure seamless integration across our marketing technology stack
- You'll be responsible for maintaining data integrity, implementing sophisticated data enrichment strategies, and troubleshooting system interconnections while continuously improving our operational efficiency and data-driven marketing capabilities
- Oversee strategic and operational initiatives focused on data quality, enrichment, and system integrations to drive performance improvements, continuously enhance the impact of marketing data, and help the company continue along its fast growth trajectory
- Collaborate across functions to structure data-related problems, conduct analysis, and drive to solutions through a rigorous, data-driven process
- Create and manage detailed project plans for data initiatives with clearly defined deliverables and resources, coordinate work streams and dependencies with meticulous attention to detail, track and communicate progress, and proactively identify and address obstacles
- Solve complex data integration and quality problems with significant business impact while working independently and leveraging manager feedback on critical issues
- Provide strategic input on marketing technology and data decisions, explaining complex technical concepts and influencing others to adopt different perspectives
- Full administration and strategic management of Marketo, Workato and Iterable & data enrichment platforms (Zoominfo, Cognism)
- Leading & managing data hygiene initiatives including RingLead deduplication management
- Manage UserGems for account intelligence and job changes tracking
- Develop and implement AI-driven marketing technologies and workflows
- Oversee Hightouch management and data activation workflows
- Ensure seamless data flow and integration between marketing tools and other business systems
- Develop and maintain comprehensive data governance and integration strategies across marketing technology platforms
- Drive continuous improvement of marketing technology performance & data quality through advanced analytics, reporting, and strategic optimization
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $435m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
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