Conversion Optimization Specialist, Xero

$81.3-111.8k

Optimizely

Junior and Mid level

Los Angeles

San Francisco Bay Area

Remote from US

Accounting software for small businesses

Job no longer available

Accounting software for small businesses

1001+ employees

FintechB2BBookkeepingSaaSAccounting

Job no longer available

$81.3-111.8k

Optimizely

Junior and Mid level

Los Angeles

San Francisco Bay Area

Remote from US

1001+ employees

FintechB2BBookkeepingSaaSAccounting

Company mission

To make life better for people in small business, their advisors, and communities around the world.

Job

Company

Role

Who you are

Some experience being part of a global CRO programs
Experience working with product design, UX/UI to develop new landing page concepts
Some experience using CRO tools such as Optimizely, Adobe Experience, or similar platforms
Bachelor degree Some experience in conversion rate optimization and/or product growthSome Experience with A/B testing, multivariate testing, and statistical analysis
Solid expertise in web analytics, including GA4 and GTM
B2B and SaaS background is a plus

What the job involves

As Conversion Optimization Specialist at Xero, you will support the global conversion optimization agenda for our Performance Marketing team
Conversion optimization is one of the most important levers to drive acquisition efficiency for both Paid and Organic channels
By working closely with our creative and channels teams, you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions
Work alongside the CRO team to execute a comprehensive conversion optimization strategy to increase conversions, revenue, and user engagement across all performance marketing channels
Support the established CRO processes to create and prioritize a testing roadmap to continuously optimize website elements, including landing pages, content pages, and user journeys
Analyze and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
Work closely with the marketing and product teams to align CRO efforts with overall marketing initiatives
Support the CRO team to prepare and present regular reports on CRO performance to key stakeholders, including insights, recommendations, and results
Stay up-to-date with industry trends and emerging CRO tools and techniques

Our take

For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.

Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.

A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.

Steph

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

3% employee growth in 12 months

Glassdoor (4)

Trustpilot (4)

Company

Company HQ

Te Aro, Wellington, Wellington

Leadership

Sukhinder Singh Cassidy

(CEO)

Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.

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