Conversion Optimization Specialist, Xero
$81.3-111.8k
Cloud-based accounting software
Be an early applicant
Cloud-based accounting software
1001+ employees
Be an early applicant
$81.3-111.8k
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- Some experience being part of a global CRO programs
- Experience working with product design, UX/UI to develop new landing page concepts
- Some experience using CRO tools such as Optimizely, Adobe Experience, or similar platforms
- Bachelor degree Some experience in conversion rate optimization and/or product growthSome Experience with A/B testing, multivariate testing, and statistical analysis
- Solid expertise in web analytics, including GA4 and GTM
- B2B and SaaS background is a plus
What the job involves
- As Conversion Optimization Specialist at Xero, you will support the global conversion optimization agenda for our Performance Marketing team
- Conversion optimization is one of the most important levers to drive acquisition efficiency for both Paid and Organic channels
- By working closely with our creative and channels teams, you will have the opportunity to drive outsized impact via the deployment of highly sophisticated user journeys that match the users' intent and drive conversions
- Work alongside the CRO team to execute a comprehensive conversion optimization strategy to increase conversions, revenue, and user engagement across all performance marketing channels
- Support the established CRO processes to create and prioritize a testing roadmap to continuously optimize website elements, including landing pages, content pages, and user journeys
- Analyze and interpret data from A/B tests and other creative efforts to make data-driven recommendations on future tests and creative development roadmaps
- Work closely with the marketing and product teams to align CRO efforts with overall marketing initiatives
- Support the CRO team to prepare and present regular reports on CRO performance to key stakeholders, including insights, recommendations, and results
- Stay up-to-date with industry trends and emerging CRO tools and techniques
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company values
- Human - Xeros are authentic, inclusive and really care. We’re kind and assume the best intent. We’re inclusive, approachable and show empathy. We’re willing to be vulnerable, sharing our fears, failures and learnings.
- Ownership - Xeros deliver on commitments. We do what we say we’ll do. We own our mistakes and take positive action. We move fast to get the right things done.
- Challenge - Xeros are curious. We think and dream big. We welcome challenging conversations and do it with respect. We lead and embrace change, seeking new and better ways.
- Beautiful - Xeros create experiences people love, and that inspire and delight. We do high-quality work and go the extra mile.
- Team - Xeros are great team players. We champion Xero’s purpose and priorities. We work together to do what’s best for Xero and our customers. We appreciate and celebrate each other and our successes.
Company HQ
Te Aro, Wellington, Wellington
Articles
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
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