Senior Director of Growth Marketing, Siena

• If you're excited about AI and the intersection of human-to-machine communications, and want to be part of a team who is driving innovation and making a real impact, then come join us in pushing the boundaries of AI and CX
• 5+ years of experience in technology marketing, preferably within a B2B SaaS context
• 3+ years of management experience with a track record of building and leading high-performing teams
• Demonstrate success in launching and managing marketing campaigns that drive pipeline and growth results
• Strongly familiar with Hubspot, Google Analytics, Social Media platforms or similar systems
• Can leverage data and analytics to drive marketing strategies and decisions
• Must-have eCommerce or martech exprience

Desirable

• As the Senior Director of Growth Marketing at Siena, you will develop, optimize, and execute strategies for Siena's externally facing demand generation channels
• You will collaborate with the marketing and sales teams to own a pipeline target and implement tactics that resonate with our ideal customer profile
• You will drive our demand generation engine, nurture our community, manage strategic partnerships, and enhance our social media presence
• By building and optimizing our campaign strategy, you will play a key role in making growth a core competency at Siena
• Additionally, you will work closely with our CMO to boost our brand marketing efforts and strengthen our market position and engagement
• Build and execute GTM strategies to drive a robust pipeline of high-intent leads and customers through multiple channels
• Own the creation, execution, and analysis of Siena’s growth initiatives
• Develop and manage Siena's brand marketing efforts to enhance brand awareness and positioning
• Nurture and grow Siena’s community by creating and implementing strategies to engage with our audience
• Develop a scalable, strategic social media presence with engaging content that builds our brand
• Collaborate closely with product in bringing new products to market and strategic GTM initiatives
• Build competitive playbooks that position Siena as the #1 leader in our category
• Manage agency partnerships, syndicate relationships, and related tech vendors to support our marketing initiatives
• Proactively partner with leaders in sales development, marketing, and success
• Build and lead an excellent team of GTM professionals