Content & Social Lead, Aragon
DAO governance platform
Open for applications
DAO governance platform
21-100 employees
Open for applications
21-100 employees
Company mission
To empower freedom by creating liberating tools that leverage decentralised technologies.
Role
Who you are
- 3+ years of experience in content marketing or social media marketing
- 3+ years of experience working in web3, namely B2B marketing
- Strong understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi
- Strong understanding of web3 culture, with a ‘finger on the pulse’ within the industry
- Experience working with multiple communication verticals like social, blog, email, multimedia (livestreams)
- Experience working with third-party tooling like CRMs, Semrush, Figma
- Experience working and coordinating professionally with industry partners on collaborative projects
- Experience driving SEO strategies and a solid understanding of key frameworks for content marketing
- Ability to write technical content and documentation
- Ability to effectively communicate deeply technical concepts with differing applications to varied audiences
- Native or fluent in written English
What the job involves
- Aragon is looking for a content & social lead well versed in web3 infrastructure, protocols, networks, and DeFi, to join its marketing team
- As the content & social lead you’ll report directly to the Head of Marketing and lead the strategy and execution across Aragon’s core content platforms: blog, social, and email
- Own the strategy, maintenance, and distribution of content on Aragon’s blog and resource library
- Own the strategy, maintenance, content, and growth of Aragon’s key social media platforms, namely Twitter (X) and LinkedIn
- Lead ideation, planning, and execution for growth initiatives on social media channels, leveraging new opportunities across both existing and new channels
- Identify and keep on top of web3 culture and industry trends to implement and leverage within our own social strategy
- Drive multimedia content campaigns like Spaces and Livestreams
- Devise a strategy for and continue to maintain email communications for Aragon
- Support the Head of Marketing on GTM and campaigns as and where content plays a key role
- Support partner launches and initiatives through content and social planning & execution
- Support the product team in the development and maintenance of Aragon’s docs
- This role reports to Aragon X, a Swiss AG dedicated to advancing the Aragon Project
Our take
While there has been a proliferation of decentralised autonomous organisations (DAO) in recent years, the uniquely voluntary organisational structures often have difficulty resolving disputes between members. Aragon was founded to solve this, providing Web3 communities the tools needed to set up a DAO, including the infrastructure to vote on issues, solve disputes and safely raise and pay out funds.
Third party dispute settling is not new in the Web 3 space, with organisations such as Voatz offering blockchain voting. However, competitors have been somewhat lax in security, causing distrust even in decentralised solutions for conflict resolution. Aragon has carefully crafted its product and brought on the support of Tim Draper (who previously backed Tesla, SpaceX and Theranos) in developing its solution. Since then it has grown to create 3800 DAOs with over 300,000 members in total, managing a total value of $300 million between them.
In recent years, Aragon has released its own token to decrease the costs of subsidising contracts. It is now moving to reconstitute itself as a DAO - though it previously served the DAO community, it wasn't yet one itself. It is also focusing on developing its mobile app and SDK to allow its users to create DAOs without any coding. If it is able to continue its growth, it will be well on the way to achieving its goal of becoming the defacto court of the online jurisdiction.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Feb 2020
$1m
SEED
Total funding: $1m
Company HQ
Zug, ZG
Leadership
Jorge Izquierdo
(Co-Founder & CEO)Also CEO of Aragon One. Was previously CTO of Unpatent.
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