Demand Generation Manager, EcoVadis
Business sustainability ratings provider
Job no longer available
Business sustainability ratings provider
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide reliable, globally recognized sustainability rating and insights, enabling all companies to reduce risk, drive improvement and accelerate positive impact on our planet and society.
Role
Who you are
- 4+ years in demand generation or growth marketing within B2B SaaS
- Proven experience building and scaling demand generation programs that drive pipeline growth
- Hands-on expertise in SEM, paid social, ABM, and marketing automation tools (HubSpot, Marketo, Pardot)
- Strong analytical skills, including attribution modeling and budget optimization for ROI
- [Preferred] Background in enterprise B2B SaaS and a passion for ESG initiatives
What the job involves
- As Demand Generation Manager, you’ll own and optimize LinkedIn Ads and Google Paid Search (PPC) to accelerate pipeline growth across five core markets
- This is a hands-on role, focused on performance marketing, conversion optimization, and full-funnel demand generation to drive revenue at scale
- Scale LinkedIn Ads and Google Paid Search to drive enterprise pipeline and SQLs
- Optimize bidding, targeting, and creatives for improved conversion and ROI
- Develop full-funnel acquisition strategies aligned with enterprise sales cycles
- Manage a six-to-seven-figure budget with a focus on efficiency and impact
- Conduct incrementality tests and refine strategies based on performance data
- Stay ahead of platform updates, best practices, and emerging trends
- Improve landing pages, lead forms, and ad experiences to increase conversions
- Use intent data to refine targeting and improve lead quality
- Build retargeting and nurture campaigns to accelerate deal velocity
- Execute 1:1 and 1:few ABM campaigns via LinkedIn and Google
- Partner with Sales to engage C-level buyers with tailored strategies
- Use LinkedIn and intent data to target high-value enterprise accounts
- Actively participate in attribution strategy in partnership with Director of Marketing Ops and VP of Growth marketing to track impact on pipeline and revenue
- Optimize Cost per SQL, Cost per Opportunity, and ROAS
- Refine lead scoring and nurture workflows with RevOps
Application process
- Beginning: ASAP
- Guaranteed response to every application
Salary benchmarks
Our take
With an increasing drive for businesses to be more transparent with their global carbon impact, companies need to find a way to collate their data. This data can then be used to inform business decisions and aid companies in their mission to decrease their carbon emissions. EcoVadis provides business sustainability ratings with the aim of creating a global marketplace where sustainability intelligence influences every business decision.
EcoVadis has devised a criteria based on international sustainable development standards. The criteria considers specific challenges, geographical location and company size to create its rating, ensuring its ratings reflect the company as fairly as possible. The main objective of the rating is to measure the quality of a company’s CSR management system through its policies, actions, and results.
This concept is increasingly pertinent given the emphasis placed on sustainability by consumers, and so EcoVadis is smartly targeting this key area. It currently operates with 130,000 companies of all sizes across more than 180 industries in 220 countries, highlighting the importance of the ratings it provides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$500m
SERIES C
Jan 2020
$200m
GROWTH EQUITY VC
Total funding: $736.4m
Company benefits
- Flexible hybrid working model
- Learning and development
- Wellness programs
- Sustainability events and community involvement
- Budget to furnish your home office
- Peer recognition program
- Employee-led resource groups
- Referral bonus
Company HQ
Chaillot, Paris, IDF
Leadership
Pierre-François Thaler
(Co-Founder & Co-CEO)Previously CEO of B2Build SA, the first B2B marketplace for the European construction industry. They also have experience as a Director for the Ariba Procurement BPO business.
Frédéric Trinel
(Co-Founder & Co-CEO)Holds a degree in International Business from ICAD Business School. Previously founded Mr. Ted Ltd as COO.
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