Consumer PR & Communications Manager, Pernod Ricard
7 month Fixed Term Contract, Maternity cover
Offers share incentive plan
More information about location
Office located in Chiswick, West London
Wine and spirit seller
Be an early applicant
Wine and spirit seller
1001+ employees
Be an early applicant
Offers share incentive plan
More information about location
Office located in Chiswick, West London
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- Are a seasoned consumer PR & communications expert with experience in agency or in-house
- Have proven experience of managing successful global PR & brand communications programs/campaigns
- Know how to land earned conversation across the full media and social media landscape
- Have networking skills and media relations and a wider understanding of the global media landscape to provide strategic insights which underpin our press office
- Have strong expertise in social media marketing, event management experience and the ability to effectively plan and execute high-profile media events to communicate a winder marketing platform
- Have a full understanding of and ability to interpret marketing strategies and wider business priorities
- Are exceptionally well-organised with ability to work autonomously and prioritise a busy workload
- Are expertly able to influence and interface effectively and professionally with other departments and company directors and stakeholders (in particular marketing)
- Have the ability to represent Chivas Brothers and Pernod Ricard externally and to media with authority
- Have an impeccable attention to detail and highly creative mind, with strong writing and presentation skills
What the job involves
- Your Manager: Global Senior Consumer PR & Communications Manager
- Team: Communications Department
- This position sits in our Chivas Brothers business
- At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe
- Role purpose:
- To develop and implement the annual global consumer PR & communications plan and related initiatives, campaigns, events and partnerships for Royal Salute and Ballantine’s, two iconic blended Scotch whisky brands and two of Chivas Brothers’ four strategic brands
- To raise the brands’ profile and engagement levels with key media, influencers, channels and within the Pernod Ricard Group, through developing creative and engaging PR & Comms strategies that will drive awareness and reputation vs. competitors, generating positive coverage and social conversation for the brands’ strategic priorities, across relevant audiences
- Working with the Senior Global Consumer PR & Communications Manager, successfully lead the day-to-day and use strategic planning to develop and deliver creative and dynamic global PR & communications plans, initiatives and assets for Royal Salute and Ballantine’s to drive positive coverage and conversation across the full media landscape
- Drive brand credibility and relevance across key audiences, and positive earned impact at scale, placing Ballantine’s at the heart of music and gaming culture, and reinforcing Royal Salute’s positioning as a luxury icon
- Translate the global marketing strategy for earned audiences, activating plans across the full conversation ecosystem and earned communications channels, to include social, online, print and broadcast target media audiences, influencer groups, publishers’ platforms
- Support the brands’ key innovation pipeline, crafting engaging 360 communications strategies that cut through the conversation
- Collaborate closely with Ballantine’s and Royal Salute marketing teams to ensure 360 integrated campaigns, providing always-on strategic counsel on earned communications and assets
- Manage global PR/communications agencies, and work collaboratively with other agencies on a campaign by campaign basis (e.g. event production) and ensure delivery of the agreed scope of work, ensuring activities perform well against objectives
- Develop and distribute brand PR communications assets for use by market companies, providing always-on counsel to support local market PR plans
- Support the wider business’ S&R initiatives and ambitions through brand storytelling via newsworthy and ownable S&R narratives that aim to drive positive societal and environmental change
- Working with Prestige Acceleration team, the Corporate Communications team and external partners, continue positioning Royal Salute as one of the leading prestige brands in the portfolio, and laddering back up to the company’s premiumisation strategy
- Represent Chivas Brothers and its brands at media and launch events globally, as required, build relationships with market companies’ communications teams and support the business and communications function at large with issues and crisis management, to deliver thorough and agile solutions to developing situations
- Who you’ll be working with
- Internally, you’ll work closely with the marketing function and the wider communications team, as well as key drive markets globally
- Externally, your contacts will be media, people of influence, content creators, agencies partners and brand partners
Application process
- End Date: February 2, 2025
- Target Hire Date: 2025-03-24
Salary benchmarks
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- We are convivial because our brands, businesses and people share a belief that we humans need to come together to create joyful moments. We are connected by conviviality across the globe and we are proud to belong to our global community. We support and believe in each other with mutual trust
- We are responsible, and this means respecting each other, our communities and our planet as we strive for a more convivial world without excess. At work this means we are committed to care and have a strong sense of ethics in everything we do
- We are successful and as the world No. 2 in wines and spirits we have a long-term outlook that aims for industry leadership, innovation and sustainable growth. We embrace our entrepreneurial spirit and harness our passion for our work. Our decentralised business means we are empowered to perform at our best
Company HQ
L'Europe, Paris, France
Articles
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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