Director of Ads and Brands Communications, Roblox
$259.4-300.3k
Tuesday-Thursday in office
3 days a week in office (San Mateo, CA)
Online gaming and entertainment platform
Job no longer available
Online gaming and entertainment platform
1001+ employees
Job no longer available
$259.4-300.3k
Tuesday-Thursday in office
3 days a week in office (San Mateo, CA)
1001+ employees
Company mission
To connect a billion people with optimism and civility.
Role
Who you are
- 15+ years of experience in communications, with a significant focus on B2B marketing and/or advertising technology
- Demonstrated experience in developing and executing strategic communications plans that drive business outcomes
- Proven ability to translate complex technical concepts into clear, concise, and compelling narratives for diverse audiences
- Exceptional written and verbal communication skills, with a strong ability to craft impactful press releases, talking points, presentations, and thought leadership content
- Experience in crisis communications and issues management, particularly in a fast-paced, high-growth environment
- Strong media relations skills with a track record of successfully securing high-impact coverage
- Deep understanding of the digital advertising ecosystem, including programmatic advertising, privacy/regulation, media buying, and measurement
- Ability to thrive in a dynamic, rapidly evolving environment, managing multiple priorities and projects simultaneously
What the job involves
- Roblox seeks a highly motivated and strategic Director, Ads & Brands Communications to join our team. This role will position Roblox as a must-have marketing channel for brands targeting Gen Z and Gen Alpha.
- The ideal candidate will be a skilled communicator, possess excellent judgment, understand the evolving advertising and media landscape, and thrive in a fast-paced environment.
- You will work closely with Ads & Brands leadership and cross-functional teams to craft compelling narratives around our unique advertising products, emphasizing our scale and programmatic tools
- Develop and implement a robust communications strategy to position Roblox as a must-have advertising platform for brands targeting Gen Z and Gen Alpha
- Proactively identify and cultivate relationships with key media, industry analysts, and influencers in the advertising, marketing, and technology sectors
- Lead proactive and reactive communications efforts around brand safety and other sensitive issues
- Partner closely with the Ads & Brands leadership team to translate business objectives into impactful communications strategies and compelling stories
- Develop thought leadership platforms and content (e.g., white papers, presentations, speaking opportunities at major conferences) that reinforce Roblox's leadership in the immersive advertising space
- Showcase partner success stories at scale, demonstrating the measurable impact of programmatic tools and immersive media formats
- Collaborate cross-functionally with legal, public policy, product, and other communications teams to ensure consistent messaging and alignment
- Manage external PR agencies and vendors as needed to support communications initiatives
Our take
Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.
In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.
While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$520m
SERIES H
Feb 2020
$150m
SERIES G
Total funding: $922.8m
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Baszucki
(Founder & CEO)Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.
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