Associate Director of Paid Social, Zeta Global
$80-115k
+ Equity
Occasional travel
3 days a week in office
The AI marketing cloud
Job no longer available
The AI marketing cloud
1001+ employees
Job no longer available
$80-115k
+ Equity
Occasional travel
3 days a week in office
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- This role is ideal for someone who excels in managing client relationships, translating business goals into media strategies, and driving performance through hands-on campaign management
- 4+ years of hands-on experience with Facebook Ads Manager; experience with TikTok, Snapchat, and YouTube is a strong plus
- Proven success in client-facing roles, with excellent communication and relationship-building skills
- Deep understanding of paid media mechanics: pixel implementation, KPI optimization, audience targeting, bid/budget management
- Strong written and verbal communication skills—you should speak with authority and convey nuance confidently
- Strong quantitative skills and attention to detail
- BA/BS degree, preferably with quantitative coursework (exceptions made for experienced candidates)
What the job involves
- Zeta is seeking a client-centric Associate Director of Paid Social to lead strategy, execution, and client communications across all major paid social platforms—with a primary focus on Meta, TikTok, and Snapchat
- You’ll serve as the main point of contact for clients, leading calls, addressing concerns, and delivering strategic insights that guide campaign success
- You’ll also collaborate with internal teams to ensure flawless execution and optimization across platforms
- Ideally, you will work hybrid in our New York City office or in Fort Lauderdale, FL 3x a week and be open to occasional travel
- Serve as the primary client contact for paid social campaigns, ensuring alignment with business goals and media strategy
- Lead recurring client calls and meetings to present performance updates, strategic recommendations, and next steps
- Proactively address client questions, concerns, and feedback with clarity, confidence, and strategic insight
- Build and maintain strong client relationships through responsiveness, transparency, and thought leadership
- Develop and manage paid social campaigns across Meta, TikTok, Snapchat, and other platforms (e.g., YouTube, Pinterest, LinkedIn)
- Ensure campaigns are set up accurately and optimized for performance, pacing, and budget efficiency
- Collaborate with internal teams to align campaign execution with broader media plans and client expectations
- Deliver clear, actionable reporting tailored to client KPIs and business objectives
- Translate complex performance data into digestible insights that inform future strategy
- Leverage Zeta’s Data Cloud to identify and target high-value audiences for scale and efficiency
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 40 more jobs at Zeta Global