Associate Director of Paid Social, Zeta Global
$80-115k
+ Equity
Occasional travel
3 days a week in office
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
$80-115k
+ Equity
Occasional travel
3 days a week in office
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- This role is ideal for someone who excels in managing client relationships, translating business goals into media strategies, and driving performance through hands-on campaign management
- 4+ years of hands-on experience with Facebook Ads Manager; experience with TikTok, Snapchat, and YouTube is a strong plus
- Proven success in client-facing roles, with excellent communication and relationship-building skills
- Deep understanding of paid media mechanics: pixel implementation, KPI optimization, audience targeting, bid/budget management
- Strong written and verbal communication skills—you should speak with authority and convey nuance confidently
- Strong quantitative skills and attention to detail
- BA/BS degree, preferably with quantitative coursework (exceptions made for experienced candidates)
What the job involves
- Zeta is seeking a client-centric Associate Director of Paid Social to lead strategy, execution, and client communications across all major paid social platforms—with a primary focus on Meta, TikTok, and Snapchat
- You’ll serve as the main point of contact for clients, leading calls, addressing concerns, and delivering strategic insights that guide campaign success
- You’ll also collaborate with internal teams to ensure flawless execution and optimization across platforms
- Ideally, you will work hybrid in our New York City office or in Fort Lauderdale, FL 3x a week and be open to occasional travel
- Serve as the primary client contact for paid social campaigns, ensuring alignment with business goals and media strategy
- Lead recurring client calls and meetings to present performance updates, strategic recommendations, and next steps
- Proactively address client questions, concerns, and feedback with clarity, confidence, and strategic insight
- Build and maintain strong client relationships through responsiveness, transparency, and thought leadership
- Develop and manage paid social campaigns across Meta, TikTok, Snapchat, and other platforms (e.g., YouTube, Pinterest, LinkedIn)
- Ensure campaigns are set up accurately and optimized for performance, pacing, and budget efficiency
- Collaborate with internal teams to align campaign execution with broader media plans and client expectations
- Deliver clear, actionable reporting tailored to client KPIs and business objectives
- Translate complex performance data into digestible insights that inform future strategy
- Leverage Zeta’s Data Cloud to identify and target high-value audiences for scale and efficiency
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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