CRM Marketing, Live Nation
Product Manager
$108-135k
More information about location
Office located in Beverly Hills, CA
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$108-135k
More information about location
Office located in Beverly Hills, CA
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- We’re looking for someone who understands CRM platforms, can articulate a vision for growth, and work with engineers and stakeholders through requirements gathering and development
- If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today
- Ideal candidate will have a minimum of 3+ years experience in the field of CRM marketing, specifically; email, SMS, and push notifications
- Proven track record of successful implementations of marketing technologies for large scale customer targeted communications (preferably Exact Target / SFMC)
- Familiarity with marketing channels (email, push, programmatic, paid search, paid social, SMS)
- Understanding of or experience in the ticketing and/or live event industry a plus
- Knowledge of Salesforce Marketing Cloud recommended best practice around design and development a plus
- Excellent communication skills, including executive level communication and presentation
- Capable of managing multiple projects simultaneously, and handle shifting priorities
- Team-oriented, collaborative worker while still being able to work independently
- Detail oriented and meticulous about quality
- Creative, collaborative thinker with an ability to learn new things, assess problems and identify proactive solutions quickly
- Self-starter, comfortable leading change and getting things done
- Experience with Salesforce a plus
- Ability to work directly with large dataset (e.g. SQL) a plus
- Bachelor’s degree, MBA or CS Degree is a plus but not required
What the job involves
- We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Live Nation’s wide array of data assets to improve how we communicate to our fans and measure the success of those communications
- Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack
- Understand the live entertainment landscape and Live Nation’s marketing processes, to ensure products meet the needs of all stakeholders
- Identify areas for product improvement and establish effective and efficient processes, review existing vendors and/or bring functionality in-house
- Work with business partners and developers to ensure the successful implementation of key marketing capabilities; creative management, audience generation, targeting, and automation
- Work cross functionally to author product requirements, user stories, specifications, workflow diagrams
- Work closely with data scientists, engineers, analysts, third-party partners to oversee a collaborative and iterative development process
- Plan/manage product roll-out and assist with the day-to-day operational support post roll-out
- Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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