Landing Page Optimisation & Experimentation Specialist, Petlab
Salary not provided
CSS
HTML
Google Analytics
Hubspot
Optimizely
Braze
Hotjar
FullStory
Split
Senior level
Remote in UK
Food and supplements for pets
Be an early applicant
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Be an early applicant
Salary not provided
CSS
HTML
Google Analytics
Hubspot
Optimizely
Braze
Hotjar
FullStory
Split
Senior level
Remote in UK
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible
- Extensive experience and knowledge in experimentation methodologies, including A/B testing, MVT, and Split URL testing, with a strong understanding of best practices
- Significant experience or thorough awareness of digital marketing and/or media buying is highly beneficial. Proficiency in CAC, CPAs, click-through rates, conversion rates, and LTV is essential
- Experience with testing tools such as Optimizely, Adobe Target, VWO, AB Tasty, with a preference for Optimizely
- Solid understanding of general trading and e-commerce management, with the ability to identify opportunities or risks to growth and provide timely planning solutions
- Whilst working closely with our copy writing teams, a proactive approach in contributing/providing highly quality copy changes across ad scripts, landing pages and beyond is essential, so will need a good understanding of copy writing principles
- Experience working with a CMS and comfort with implementing changes are required
- Good understanding of key UX principles to support ideation from data and insight-led discovery
- Proficient in data insights discovery using analytics tools such as Google Analytics and FullStory
- Demonstrated success with insight tools like FullStory, Hotjar, Glassbox, and Content Square
- Strong ability to discover insights using both quantitative and qualitative tools and measures
- Excellent communication skills and empathy, ensuring timely and effective communication with teams and stakeholders, including the Head of Optimization & Experimentation and Head of Media
- Beneficial skills in project management and resource planning
- Experience with marketing automation tools, such as HubSpot, Braze, and Bloomreach, is advantageous
- Familiarity with HTML, CSS, and basic web development principles is a plus
What the job involves
- In this role, you will report to the Lead Optimisation & Experimentation Manager (Growth), while collaborating closely with our Media Buyers and Marketing Analysts
- Your primary responsibility will be to lead the scope and delivery of the most effective landing page strategies through a test-and-learn approach
- You will ensure efficiency across our tech stacks, teams, and workflows
- Your goal will be to provide and continually improve the best landing experiences for our website visitors with a particular focus on copy and content
- This will be achieved primarily for paid media channels via a comprehensive understanding of end-to-end user experience
- This role offers significant variety, encompassing tasks from ideation to delivery and impact
- You’ll have the opportunity to display a diverse set of skills, including creativity, problem-solving, analytical thinking, data storytelling, project planning, and strong communication
- Continuously monitor and analyze growth metrics and campaign performance, providing insights and recommendations for optimization
- Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met
- Work comfortably on both short-term trading initiatives and long-term strategic growth
- At PetlabCo, we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential
- Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills
- Stay updated with industry trends and best practices that support growth, including conversion rate optimization and A/B testing methodologies
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co are now focused on growing their team and targeting new audiences.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company values
- Improve the lives of pets
- A commitment to quality
- Build loving communities
Company HQ
London, UK
Articles
Leadership
Christopher Masanto
(CEO)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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