Landing Page Optimisation & Experimentation Specialist, PetLabCo.
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
Job no longer available
101-200 employees
Company mission
To deliver breakthrough pet health.
Role
Who you are
- We move and think fast so it’s important that you are able to thrive in a fast-paced environment and are happy to roll up your sleeves to do whatever it takes to support the team in every way possible
- Extensive experience and knowledge in experimentation methodologies, including A/B testing, MVT, and Split URL testing, with a strong understanding of best practices
- Significant experience or thorough awareness of digital marketing and/or media buying is highly beneficial. Proficiency in CAC, CPAs, click-through rates, conversion rates, and LTV is essential
- Experience with testing tools such as Optimizely, Adobe Target, VWO, AB Tasty, with a preference for Optimizely
- Solid understanding of general trading and e-commerce management, with the ability to identify opportunities or risks to growth and provide timely planning solutions
- Whilst working closely with our copy writing teams, a proactive approach in contributing/providing highly quality copy changes across ad scripts, landing pages and beyond is essential, so will need a good understanding of copy writing principles
- Experience working with a CMS and comfort with implementing changes are required
- Good understanding of key UX principles to support ideation from data and insight-led discovery
- Proficient in data insights discovery using analytics tools such as Google Analytics and FullStory
- Demonstrated success with insight tools like FullStory, Hotjar, Glassbox, and Content Square
- Strong ability to discover insights using both quantitative and qualitative tools and measures
- Excellent communication skills and empathy, ensuring timely and effective communication with teams and stakeholders, including the Head of Optimization & Experimentation and Head of Media
- Beneficial skills in project management and resource planning
- Experience with marketing automation tools, such as HubSpot, Braze, and Bloomreach, is advantageous
- Familiarity with HTML, CSS, and basic web development principles is a plus
What the job involves
- In this role, you will report to the Lead Optimisation & Experimentation Manager (Growth), while collaborating closely with our Media Buyers and Marketing Analysts
- Your primary responsibility will be to lead the scope and delivery of the most effective landing page strategies through a test-and-learn approach
- You will ensure efficiency across our tech stacks, teams, and workflows
- Your goal will be to provide and continually improve the best landing experiences for our website visitors with a particular focus on copy and content
- This will be achieved primarily for paid media channels via a comprehensive understanding of end-to-end user experience
- This role offers significant variety, encompassing tasks from ideation to delivery and impact
- You’ll have the opportunity to display a diverse set of skills, including creativity, problem-solving, analytical thinking, data storytelling, project planning, and strong communication
- Continuously monitor and analyze growth metrics and campaign performance, providing insights and recommendations for optimization
- Manage and lead multiple growth projects from inception to completion, ensuring project goals and objectives are met
- Work comfortably on both short-term trading initiatives and long-term strategic growth
- At PetlabCo, we value experimentation, so confidently leading initiatives from ideation through to delivery, measurement, and decision-making is essential
- Collaborate with various teams, including UX & Design, Product Delivery, Engineering, Compliance, and Data, requiring strong teamwork skills
- Stay updated with industry trends and best practices that support growth, including conversion rate optimization and A/B testing methodologies
Our take
Pet care has evolved rapidly over the past decade, with owners investing more in preventative health and wellness for their fur friends. This shift has fuelled strong growth in the global pet supplements and nutraceuticals market, particularly for product targeting joint health, dental care, digestion, and immunity.
PetLabCo. develops science-backed supplements designed to address common health issues ind ogs. The company was inspired by co-founder and co-CEO Chris Masanto, whose search for treatments for his dog's arthritis sparked an interest in better pet nutrition. Since then, PetLabCo. has built a direct-to-consumer brands across the US, Canada, and the UK, offering clinically informed products that support areas such as joint mobility, dental health, and digestion.
The company has grown rapidly too, scaling to more than $200M in annual revenue while building the operational systems needed to support international growth, including its use of Oracle NetSuite to streamline financial and inventory management. The company has also secured investment to accelerate research and development and expand into brick-and-mortar retail. So, with the pet wellness market continuing to grow, PetLabCo. is very well positioned to keep leading the pack.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Time OFF: We offer generous Annual Leave of 28 days + public and bank holidays.
- Private Healthcare: we offer private healthcare through our partner, Vitality.
- Give Back Day: An extra day off in the year to volunteer, plus a £50 contribution to your chosen charity.
- Pension Scheme: 5% contributions towards your pension scheme!
- Monthly Events: Monthly office and virtual events including our annual puppy therapy event with our partner, Paws in Work.
- Enhanced Maternity/Paternity/Adoption Leave: because time with new family members is important!
- Discount Vouchers & Gym Memberships: Get discounts at a whole range of retailers and gym memberships through our provider, Wellhub.
- Cycle2Work Scheme: Government initiative which offers a cost-effective way to buy new cycling equipment.
- Nursery Salary Sacrifice Scheme: A great way to save money on childcare through our partner, Enjoy Benefits.
- Copmpany Bonus: Paid out annually.
- Help@Hand: Employee Assistance Programme offering a range of health, life, money and wellbeing support.
- Pet friendly office!: Come and see for yourself...
Company HQ
City of London, London, UK
Leadership
Christopher Masanto
(Co-Founder & Co-CEO)Prior to co-founding PetLabCo. in 2019, Christopher founded Cel where he served as the CRO and Altitude Ads where he served as the CEO.
Stephanie Lee
(Co-CEO)Stephanie joined PetLabCo. in 2021 as COO, moving into the role of Co-CEO in 2023. Prior to this, she was a Chief Investment Officer at Pharmapacks, COO at Alpha Audiotronics, and an Associate at Wachtell, Lipton, Rosen & Katz.
Matt Davies
(Co-Founder & CMO)Matt is also the CMO at CoFoundant, a role he's held since 2017. Previously, he co-founded Gloriously Vegan.
Tony Morreale
(CFO)Prior to joining PetLabCo. in 2021, Tony was the CFO at La Fosse Associate and the COO (Finance & Operations) at YLD! and Hotwire Public Relations.
Share this job
View 2 more jobs at PetLabCo.