Account Manager, SponsorUnited
Growth
Sports and entertainment intelligence platform
Be an early applicant
Sports and entertainment intelligence platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To simplify the increasingly complex sponsorship ecosystem.
Role
Who you are
- This role is ideal for a sales-minded relationship builder who can balance revenue accountability with strong collaborative partnership—both with clients and internal teams, including Customer Success Managers (CSMs)
- Familiarity with the sports & entertainment ecosystem and existing industry relationships are highly valued
- 6-8 years of sales, account management, or growth experience (Sports partnership, SaaS or data-platform experience preferred)
- Ability to travel for client meetings and industry events (approximately 10–20% of the time)
- Proven track record of owning renewals, driving upsells, and hitting revenue targets
- Strong commercial acumen with the ability to create compelling business cases and negotiate contracts
- Experience supporting or collaborating with Customer Success functions in strategic and enterprise accounts
- Familiarity with the sports, entertainment, media, or sponsorship landscape preferred
- Existing relationships across brands, agencies, and rights holders is a strong plus
- Knowledge of the SponsorUnited platform—or similar B2B data/insights platforms—is advantageous
- Excellent communication, presentation, and stakeholder-management skills
- Highly organized, proactive, and comfortable managing a large, complex book of business
What the job involves
- SponsorUnited is seeking a driven, strategic Growth Account Manager to oversee a high-value book of business ($3M–$3.5M ARR) and accelerate revenue expansion across a portfolio of brand, agency, media, and rights holder clients
- This individual will own renewals, drive upsells, identify commercial opportunities, and help bring new products and features to market by partnering closely with clients
- Manage a portfolio representing $3M–$3.5M in annual recurring revenue (ARR)
- Own the full renewal cycle, ensuring timely, accurate forecasting and high retention
- Drive upsells, cross-sells, and expansion revenue, including additional licenses, modules, and premium offerings
- Identify and cultivate new growth opportunities within accounts by understanding client needs, whitespace, and organizational structures
- Partner with product and leadership to commercialize and monetize new features and products as they are released
- Act as a strategic partner and primary commercial point of contact for strategic clients
- Support and collaborate closely with Customer Success Managers to ensure strong relationships, adoption, and value delivery across accounts
- Develop multi-threaded relationships across key client stakeholders—brand, agency, rights holder, and media partners
- Communicate SponsorUnited’s value proposition and competitive advantages to drive long-term account growth
- Provide client insights to Product, Marketing, and Leadership to inform roadmap decisions and go-to-market strategy
- Work with internal teams to ensure successful rollout and adoption of new features, tools, and services
- Participate in strategic planning for account segmentation, revenue forecasting, and growth strategy
- Maintain accurate opportunity and renewal data within CRM tools
- Deliver reliable revenue forecasts, proactively surfacing risks and opportunities
- Use data to spot patterns in client usage, expansion potential, and churn risk
- What Success Looks Like in This Role:
- Stellar renewal rates and predictable revenue forecasting
- Strong expansion across licenses, verticals, and new product offerings
- Deepened partnerships with clients, positioning SponsorUnited as an indispensable resource
- Effective collaboration with CSMs to improve adoption, client satisfaction, and commercial outcomes
- Meaningful contributions to product commercialization and go-to-market strategy
Our take
SponsorUnited is a sports and entertainment intelligence platform that initially provided analytics data on the sponsorship data. Now, it enables brands and agencies to intelligently partner by connecting the partnership ecosystem, as a whole, through its comprehensive data.
Indeed, sponsorship is a multibillion-dollar industry yet there is a dearth of data on, say, historical performance trends that can inform and enable new, more effective sponsorships. The company is well equipped with data that includes tens of millions of images and assets, and that tracks hundreds of thousands of deals, brands and properties.
SponsorUnited serves over 250,000 brands, including some Fortune 500 firms. Having made the Inc. 5000 list for fastest growing companies three years in a row, SponsorUnited is investing capital into developing its technology, meeting the high demand for increased intelligence in the marketing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2022
$35m
SERIES A
Mar 2021
$2m
CONVERTIBLE
Total funding: $39.6m
Company HQ
Turn Of River-Newfield, Stamford, CT
Leadership
Bob Lynch
(Founder & CEO)Previously acted as Senior Vice President of Global Partnerships for BSE Global and as Vice President of Corporate Partnerships & Integrated Media for Miami Dolphins & Sun Life Stadium.
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