AEO and SEO Strategist, Hootsuite
STE 12-Month contract
CA$78.4-109.8k
Salary given is for Canada. The US Salary for this role is: $83,100—$116,300 USD
Social media management tool
Be an early applicant
Social media management tool
1001+ employees
Be an early applicant
CA$78.4-109.8k
Salary given is for Canada. The US Salary for this role is: $83,100—$116,300 USD
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Demonstrated years of experience in SEO with a proven track record of delivering measurable results (AEO experience is an asset, but a passion to learn is essential)
- Proficiency in GA4 for analysis, reporting, and insights
- Familiarity with SEO tools such as Google Search Console, Google Tag Manager, Ahrefs, ScreamingFrog, and similar
- Understanding of HTML and JavaScript basics for on-page optimisation
- Ability to work with minimal oversight, proactively identifying solutions and moving projects forward
- Analytical mindset, with a balance of creativity and experimentation
- Curiosity about the future of search and the role of AI, with willingness to invest time in learning and testing new approaches
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Curiosity: shows up curious, seeks new inputs, and considers different perspectives
- Resilience & Adaptability: can effectively cope with change, finding ways to advance work and projects
- Self Development: is personally committed to, and actively works to continuously improve
- Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
- Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
- Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
- Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result
- Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively
- Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
- Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
- Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected
What the job involves
- We’re looking for an Answer Engine Optimisation (AEO) Strategist to help us drive visibility and brand presence in the rapidly evolving world of AI-driven search
- You’ll be working to scale our organic search and AEO programs, implementing core SEO tasks, and experimenting with AI optimisation approaches to future-proof our strategy for growth
- In this role, you will report to the Team Lead, Offsite SEO & Channels
- Please note: This is a contract role ending in March 2027
- Develop and execute an AEO and SEO strategy with active engagement across teams to improve Hootsuite’s visibility across answer engines and AI-driven platforms while supporting core SEO programs
- Execute AEO and SEO strategies by conducting keyword/topic research, optimising content, and implementing technical fixes
- Monitor, track and maintain performance dashboards for organic and AI-powered search channels
- Optimise content for AI-driven platforms (e.g., Gemini, ChatGPT, Perplexity, Bing Copilot) to enhance visibility and relevance in emerging search results
- Collaborate with cross-functional teams to embed SEO and AEO best practices into broader marketing initiatives and content strategy
- Stay ahead of industry shifts in AI and search by recommending experiments, innovations, and tactical improvements that drive traffic growth and conversion
- Perform other related duties as assigned
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 18 million customers, and used by over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022 (like many of its peers, the company engaged in several rounds of layoffs), it has since reworked its leadership team to get back on course as the economy recovers.
Just like its acquisition of Sparkcentral saw the company expand into customer service, its more recent purchase of Talkwalker sees it integrate AI into its platform. The combined offering will supply businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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