Product Marketing Specialist, Sociabble

Permanent Contract

Salary not provided

ChatGPT

Junior and Mid level

Paris

Office located in Rue Charlot, Paris

Employee communications and advocacy solutions

Be an early applicant

Employee communications and advocacy solutions

101-200 employees

B2BMarketingSaaSSocial MediaAdvertising

Be an early applicant

Salary not provided

ChatGPT

Junior and Mid level

Paris

Office located in Rue Charlot, Paris

101-200 employees

B2BMarketingSaaSSocial MediaAdvertising

Company mission

To help companies turn their employees into an informed, engaged, and influential workforce.

Job

Company

Role

Who you are

You have a strong background in product marketing (over 2 years) or previous experience in offer development, demonstrating your ability to position, promote, and drive revenue growth for products
You’re sales-oriented and enjoy engaging directly with clients. You excel at pitching product value, hosting demos, and gathering actionable insights from audience feedback
Your keen marketing eye and meticulous attention to detail allow you to provide precise, effective feedback on everything from visuals to blog posts, sales decks, landing pages, and more
You’re highly organized and proactive, capable of managing multiple projects simultaneously without sacrificing quality
Your excellent interpersonal skills enable you to collaborate effectively with diverse stakeholders, driving impact both internally and externally
You thrive in an autonomous role, taking charge of communication plans, training initiatives, and revenue generation for specific product features with enthusiasm
You’re adept at leveraging modern AI tools like ChatGPT to refine, craft, and generate innovative ideas
Proficiency in English (minimum C1) and French (C1) is essential, ensuring smooth coordination and communication in our international setting

What the job involves

You will become part of the Product Marketing team based in Paris, and you’ll work closely with Victor, head of the team, who will ensure you have all the tools for success
The Product Marketing Manager plays a crucial role in driving company growth—both by expanding revenue with existing client accounts and ensuring we provide tailored solutions for new ones
You will collaborate closely with teams across Marketing, Product, Customer Success, and Sales to craft the narrative, positioning, and sales strategy for specific product features within the Sociabble platform
In this role, you will be directly responsible for increasing revenue on the go-to-market features you manage, such as our Enterprise Video & Audio, Rewards, and Ask AI offers
Establish yourself as a go-to-market expert, internally and externally, for Sociabble, with a focus on specific product features (e.g., Enterprise Video & Audio, Ask AI, Rewards, etc.). Your role will entail driving and monitoring revenue growth for the specific go-to-market segment you oversee
Participate in the development and expansion of the Sales Enablement strategy and materials. Shape the narrative and educate the sales, pre-sales and customer success teams on how to effectively present and sell your go-to-market feature. Attend client-facing meetings to demonstrate our features and gather feedback from potential and current customers
Formulate and implement effective go-to-market strategies for new and existing features. Define marketing and sales channels, establish business targets, analyze the competitive landscape, shape the pricing strategy, outline market positioning and key differentiators
Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns that clearly communicate the features’ value and functionality. This involves developing social media posts, ad campaigns, landing pages, SEO positioning, and more. You'll work closely with the marketing team to bring these initiatives to life
Contribute to cross-feature Product Marketing activities, including our monthly product release notes showcasing the latest evolutions to customers, roadmap presentations, analyst report analysis, and market research on specific business verticals
Play a key role in boosting product and feature adoption. Collaborate with the Knowledge team to offer the right training to end-users and implement targeted pop-ups and notifications to increase awareness of new features. Develop product-led-growth initiatives to foster upsell opportunities on existing accounts
Co-organize events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients
Monitor the performance and business impact. Foster a sense of urgency within various teams, gather KPIs and track different touchpoints, monitor the sales deals, and conduct frequent updates with various stakeholders to make necessary strategy adjustments

Our take

Paris-based Sociabble is an employee communications and advocacy platform empowering companies to better inform their employees on what is happening within their company, in turn improving companies' digital footprint and enhancing their external visibility.

Sociabble has produced top-of-the-line advocacy solutions for over eight years and is currently being utilised in over 110 countries. Sociabble has secured some prestigious clients, including Coca-Cola, Deloitte, Microsoft, Renault, and The Walt Disney Company and provides a platform for hundreds of thousands of people globally to keep up-to-date with company news.

Recognised by US analysts as one of the best solutions on the market today, the company has cemented itself as a leading provider of employee advocacy and to date operates on a global scale with offices in Paris, Lyon, New York and Mumbai, with plans to further grow its team and platform.