Performance Marketing Manager, Groover
FTE
Office located in Rue des Gravilliers, Paris
Connecting music artists to talent seekers
Be an early applicant
Connecting music artists to talent seekers
201-500 employees
Be an early applicant
Office located in Rue des Gravilliers, Paris
201-500 employees
Company mission
To empower all artists to get their music heard.
Role
Who you are
- Proven experience (2-3 years) in performance marketing, paid acquisition, or digital advertising - ideally for a fast-growing company or agency
- Strong understanding of full-funnel user journeys and online consumer behavior
- Strategic & analytical mindset - you love digging into data to make decisions
- Self-starter with strong ownership mentality and growth mindset - you can solve problems and work autonomously
- Leadership - you are comfortable taking the lead on projects and managing projects cross-functionally
- Excellent communication skills in English and French
- Proficiency in Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube)
- Solid understanding of attribution models, UTMs, and conversion tracking (GA4, GTM, etc.)
- Strong knowledge of A/B testing, audience segmentation, and funnel optimization
- Experience managing performance dashboards (Bonus if familiar with Metabase)
- Comfortable working with spreadsheets and performance data to drive insights
- Experience with CAC/LTV modeling and budget pacing
- Familiarity with creative tools (Figma, Canva, Adobe Suite) or briefing UGC-style creatives
- Previous management experience with entry-level positions or interns
- (Nice to have) Creative sensibility - you know how to brief, test, and iterate on creatives that convert
- (Nice to have) Experience working in music, creator economy, or with independent artists
- (Nice to have) Experience working with Automations and AI tools
What the job involves
- At Groover, we empower independent artists by helping them get their music heard by the right people
- As we continue to scale, we’re looking for a Performance Marketing Manager to join our marketing team on the Paid Ads side and own our performance marketing strategy across Meta, Google, YouTube, TikTok, and beyond
- This is a high-impact role where you’ll lead acquisition campaigns, drive measurable growth, and help us bring even more artists into the Groover ecosystem
- Your mission is to scale Groover’s customer acquisition through paid channels, optimize ROI across markets, and unlock new growth opportunities through performance marketing
- You will build and manage full-funnel paid strategies, drive continuous testing, and work cross-functionally to fuel our artist-first growth engine
- Own and optimize the performance marketing strategy across Meta (Facebook/Instagram), Google Ads, YouTube Ads, and emerging platforms
- Set up, manage, and analyze campaigns with a strong focus on CPA, CAC, ROAS, and LTV
- Plan and manage monthly budgets aligned with acquisition targets
- Create and test compelling ad creatives in collaboration with the content and design teams
- Develop A/B tests and experiment with different audiences, formats, and messaging
- Build dashboards, reports, and insights to track performance, highlight learnings, and iterate fast
- Manage cross-functional projects across departments (Product, Data, Marketing)
- Lead content ideas for Ads with production support from of the Marketing team
- Manage, onboard and train an intern
Application process
- 1st Interview: HR Screening
- Take-home Challenge
- 2nd Interview in two steps : Current team member in this role & Culture Fit Interview with Head of Marketing
- Final Interview: Meet Romain & Dorian, cofounders of Groover
Our take
The barrier of entry to the music industry is infamously high, and it can prove difficult for independent music artists to promote their tracks, reach the right audiences, or gather constructive feedback. Groover sets out to solve this, supplying a platform that connects artists to music curators, radio stations and labels looking for talent, guaranteeing that these professionals will not only listen to their tracks but also provide feedback.
As it gets easier to release music, and subsequently harder to stand out from the crowd, Groover's offering could offer real value to artists looking to forge a career. A Series A funding round will see the company further enhance its service with capabilities such as marketing and career development support, as well as expand its presence in North America, Europe, and LATAM.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2024
$8m
SERIES A
Nov 2021
$7m
EARLY VC
Total funding: $16.5m
Company benefits
- Team events: OKRs presentation and strategic all hands all quarters, concerts, family diners on Thursdays, yearly team event (G-days) once a year
- Full Remote flexibility. Great offices in the center of Paris and NYC
- Perks: JRTT, Concerts, Swile Card, Alan Insurance, culture expenses (open book or vinyls), learning/coaching
- Meet our ambassadors program: you can work remotely (with covered expenses for travels, housing and co-working) in a city where a Groover ambassador is located (Boston, Rio, Bologne, London etc.)
Company HQ
Roquette, Paris, France
Leadership
Romain Palmieri
(CEO)Artist, Label Owner and Founder of December Square. Angel Investor for a few startups. Prior experience includes Investor Relations Analyst at Criteo.
Rafael Cohen
(CPO)Former Administrative and Financial Manager for Schoolab, and Producer's Assistant at Première Fois Productions.
Dorian Perron
(Business & Music)Co-Founder and Chief Editor at Indeflagration. Was a Freelance Consultant for Crème de la Crème, and undertook internships at Bpifrance and La Tribune.
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