Senior SEO Manager, GoPro
$114.8-152.5k
+ Employee stock purchase plan
Extreme action cameras and video software
Job no longer available
Extreme action cameras and video software
501-1000 employees
Job no longer available
$114.8-152.5k
+ Employee stock purchase plan
501-1000 employees
Company mission
To help the world to capture and share itself in immersive and exciting ways.
Role
Who you are
- The ideal candidate will have a deep understanding of traditional SEO best practices, proven experience in technical SEO optimizations, along with a keen interest in exploring the potential impact of AI and evolution of consumer search behaviors on the future of search engine optimization
- Minimum 8 years of experience with a consumer-facing website, ideally in the consumer electronics space
- Deep understanding of traditional SEO best practices, search engine algorithms, and industry trends
- Strong analytical skills with an ability to derive actionable insights from data and present them to senior staff with clarity
- Familiarity with rising AI technologies such as machine learning, natural language processing (NLP), and their applications in SEO
- Open-minded team player with a natural ability to collaborate with various internal stakeholders
- Proactive self-learner, eager to share knowledge about SEO and emerging technologies
- Experience working with web analytics, web publishing and reporting platform such as GA4, Looker Studio, ContentStack, Conductor, etc
- Adaptable, Capable of driving multiple projects and priorities at the same time within a rapidly changing environment
Desirable
- Sense of humor, passion for active lifestyle, travel and/or photography, videography
- Bachelor's degree in marketing, computer science, data science, or a related field
What the job involves
- We are seeking a talented and experienced SEO Manager to enhance our Global SEO strategy
- This role requires a strategic thinker who can anticipate and adapt to evolving trends and develop innovative strategies to maximize our online visibility and success
- Develop and implement forward-looking SEO strategies that drive organic traffic lift and take advantage of rising search trends
- Monitor and drive SEO technical optimizations, partnering with web engineering and merchandising
- Identify opportunities to incorporate natural language processing (NLP) and other AI emerging trends such as voice search, image search and featured snippets into SEO optimization efforts to improve visibility
- Collaborate with web, product marketing and copywriting teams to provide direction on naming and page metadata components that drive effective page ranking
- Collaborate with the editorial team to guide content creation that address relevant consumer search interest
- Work with advertising team to align SEO with paid search campaign strategy
- Conduct experiments to evaluate the effectiveness of SEO strategies and optimize performance
- Track and report on key metrics, trends, and performance indicators, and provide actionable insights to senior management
- Provide thought leadership and guidance on the future of SEO in the age of AI and educate internal teams on the potential opportunities and challenges
Our take
GoPro is a global leader in the field of action cameras. It has enjoyed remarkable success since its founding in 2002, and has expanded its offering to include additional apps and video editing software.
The market for cameras is fast-moving, with constant updates and innovations in technology and applications keeping it competitive. GoPro’s constant focus on new features and accessories, as well as its extensive name recognition, has helped the company retain a dominant market share. Similarly, GoPro has been smart to carve itself a niche that expressly excludes competition from swiftly improving smartphone cameras, as nobody wants to take their iPhone down a whitewater rapid.
This has, to date, kept GoPro’s sales growth ahead of competitors. GoPro is attentive to the constant possibility of game-changing new tech and competing products and should have the resources and talent to stay robustly abreast of the pack.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Trustpilot (1.3)
Company
Funding (last 2 of 3 rounds)
Dec 2012
$200m
GROWTH EQUITY VC
May 2011
$88m
SERIES A
Total funding: $288.2m
Company benefits
- Get your very own GoPro camera + gear
- Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents
- Life insurance and disability benefits
- Generous time off policy
- 12 weeks paid parental leave for new parents
- Pre-tax and Roth 401(k) options
- Discounted employee stock purchase plan (ESPP)
- LiveHealthy monthly wellness reimbursement
- Innovative remote-friendly wellness classes and events
- Flexible work arrangements
- Professional + personal development opportunities, i.e. LinkedIn Learning
- Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
Company HQ
Western Hills, San Mateo, CA
Leadership
Nicholas Woodman
(CEO & Owner)Received a degree in Visual Arts from the University of California, San Diego. Founder of Fun Bug. Sold Fun Bug and then traveled the world surfing, which inspired them to found GoPro in 2002.
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