Senior Director of Digital Acquisition Strategy and Operations, ServiceNow
Americas
$183.2-329.8k
+ Equity
Cloud-based digital workflows for enterprises
Job no longer available
Cloud-based digital workflows for enterprises
1001+ employees
Job no longer available
$183.2-329.8k
+ Equity
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- 15+ years of integrated digital marketing experience, at least 7 years in Sr leadership role implementing digital marketing strategies
- Marketing experience across B2B (+ B2C is bonus). SaaS / IaaS / Technology experience is valuable
- Experience across US, Canada, South America. Global markets is a bonus
- Experience working with large scale organizations and complex multi-cultural environment
- Experience running large scale programs and operational teams. Ability to scale companies and teams with strategic, growth mindset approach
- Ability to navigate and create processes to achieve objectives with all functional teams
- Experience with running integrated, multi funnel, digital advertising campaigns
- Outstanding interpersonal skills, relationship builder
- Strong experience developing operational workflows and reports
- Senior stakeholder management across business functions
- Base understanding of the buyer's journey and audience personas
- Analytics expertise and advanced knowledge of marketing operations
- Familiar with latest digital technology and platforms including email/ad serving technology, media planning, inventory, and data platforms
- Efficient in Search Marketing including SEO and SEM as well as Email and Display: Video, Social and ABM
- Knowledge of best practices and industry trends in digital marketing. Ability to incorporate it into strategies that continuously advance ServiceNow’s digital Marketing presence
- Knowledge of compliance and privacy laws regarding advertisement and data
What the job involves
- We are seeking a dynamic Sr. Director for our Americas business to lead the digital acquisition strategy, ad operations strategy
- We are seeking a leader who can operate in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships
- This person will manage a group of experienced team members across varied business workflows
- The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business
- Ownership of Digital Demand Generation & Publisher Partnerships
- Improve and accelerate the defined regional digital demand strategy across media channels to drive greater business impact
- Partnering with key stakeholder of the business within marketing, sales, regional and country teams to drive optimum business results
- Planning, executing, optimize across all digital media channels in the most cost-efficient manner
- Budget Management
- Plan, design, enable and implement integrated full funnel digital user journeys for the best-in-class execution
- Partnering & building relationship with key publishers in market using a mix of regional and in-country specialized media outlets
- Own the end-to-end paid strategy outcomes across Social, Content Syndication, Programmatic, Video, Email, SEO, SEM etc
- Agency management where necessary
- Close partnership with global teams to ensure best in class collaboration and cross learning
- Close partnership with the web teams to have a unified digital experience
- Align digital strategy with wider marketing strategy and goals
- Own digital demand from varied programs across workflow/ industry /C-Suite /in-region /events registrations /ABM and more
- Partner with finance for PR/PO and Invoicing reconciliation
- Own process of obtaining/influencing all content & creative
- Oversee building of timely trafficking sheets to launch campaigns on time
- Work with Ad Ops for campaign optimizations and developing best practices
- Continuously optimize cost effective execution model –together with Ad Tech/ Ad Ops teams to drive positive outcomes
- Understanding digital trends and deploying proactively
- Reporting on Business Success & Outcomes
- Monthly reports/ newsletters / QBRs
- Provide scorecards to management team and own campaign maintenance report
- Ability to translate media numbers into business impact
- Leading the end-to-end performance outcomes against the $s spent - Lead creation to pipeline for greater ROI
- Drive Innovation and informed experiments
- Team Management
- Lead a group of passionate digital strategists and ad operation experts spread across the region
- Ensure career growth trajectories for the team and helping them overcome daily challenges
- Operating with empathy
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Founder & Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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