Junior Digital Marketing Specialist, Kraken

• 1-5 years B2B marketing experience, ideally from the financial services or business consultancy sector
• Bachelor’s degree in business or marketing relating subjects
• Strong written and verbal communication skills with fluency in English as first or second language
• A self-starter with a strong work ethic and someone that is a highly collaborative team player
• Strong organizational skills with an ability to manage multiple tasks and deadlines
• Keen eye for detail
• Demonstrable experience delivering paid marketing campaigns across multiple channels including LinkedIn, X, Google and others
• Solid SEO experience and hands-on knowledge of reporting platforms such as Google Analytics and Google Search Console
• Experience creating campaigns using marketing automation platforms such as HubSpot, Marketo or Eloqua
• Proven paid search and PPC experience, including Google Ads

Desirable

• This is a digital first marketing role designed to create awareness of the CF Benchmarks brand and drive demand generation through a mix of always-on and campaign specific marketing initiatives across multiple channels
• Content-led marketing underpins our approach, and the incumbent will leverage exceptional in-house assets such as blogs, research and analysis reports, videos and podcasts to educate target markets about our core value propositions including our award winning and market leading regulated cryptocurrency indices, and digital asset classification frameworks
• Reporting to the marketing lead, the job holder will join the marketing, design and content team, and work closely with sales and product management colleagues located across Europe, the US and Asia Pacific regions
• Demand generation to drive inbound leads across multiple channels including LinkedIn and Google
• Develop and execute Search Engine Optimisation (SEO) initiatives to increase the number of visitors to our website. Aligned to this, conduct keyword research so that CF Benchmarks appears high up search engine page rankings. Also, use results of research to provide insights and inform other members of the team
• Plan and deliver paid search campaigns to drive increased traffic to the website
• Email marketing support, specifically building automated campaign lead nurture flows
• Analyse campaign results and based on learnings, make recommendations for improvements to continually drive results
• Support the marketing lead to monitor the rapidly evolving digital marketing space and identify emerging marketing communications channels that will help us further build marketing capabilities aligned with our business objectives